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Marketers Will Favour Facebook Over Instagram For Some Time

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Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Blue. eMarketer’s estimate, reported by Axios, forecasts that Facebook will generate about $226 per user in the U.S. in 2021. Analysts expect […]

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Facebook Update Squeezes Health Related Posts

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Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The exact update sounds reasonably innocuous, reducing visibility for: Posts with exaggerated or sensational health claims Posts attempting to sell

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[NEW STUDY] The Science of Viral Video

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New Journal Of Marketing Paper Unlocks Virality  A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence” was carried out by researchers from the University of

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LinkedIn Engineers Explain News Feed Algorithm

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LinkedIn's Big AI Bets Driving Record Feed Engagement  As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. ’Tis the ultimate accolade. The Ballon d'Or of council estates across the land. However, if LinkedIn played under-13s football, it’s unlikely they’d be up

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[NEW STUDY] 49% Of Google Searches Drive ‘No-clicks’ To Websites

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However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Sparktoro, shows a substantial drop in organic search clicks across a range of verticals. ‘Zero-click’ searches, as they are

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Google My Business Ramps Up For 150m Businesses Worldwide

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GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014,

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Facebook Community Management Ranking Update

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Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of community. Or, if you like, a focus on putting the ‘social’ back into social media. Since, alas, in recent years, social platforms

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