In a move that hints at its e-commerce plans, Facebook has acquired online shopping curation site TheFind. Finders Keepers Facebook explained the move is intended to make News Feed ads more relevant. "TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads …
Facebook snaps up TheFind, be prepared for more ads Read More »
Live-streaming video app Meerkat might have been the darling of this year's SXSW, but Twitter now has responded its own rival service – Periscope. Up Periscope Periscope is an iOS app that had quietly been in beta over the past year – until Twitter recently acquired the app for a reported US$100 million. Launched just last …
Instagram has just rolled out an update making it easier for users to follow their favourite accounts. Thumbs up Now users can create a Push Notification that sings out whenever their preferred accounts post a photo or video. To set up the Notification, users go to the account they want to follow more closely. They …
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Facebook has quietly rolled out an update that makes it easier for brands to hide negative comments. Thumbs up According to a report in The Globe and Mail, brands can now collapse user comments so they are less visible on corporate Pages. To view every comment, users now have to dig a little deeper by …
A new report reveals that the boom in online advertising over the past quarter is in large part due to the rise of mobile and video advertising. Record breakers The data comes courtesy of the latest Interactive Advertising Bureau's Online Advertising Expenditure Report, which was conducted by PricewaterhouseCoopers. Total expenditure for the fourth quarter of …
You'd have to be living under a rock not to realise that Pinterest is about much more than pretty pictures. The image-heavy platform regularly tops engagement and conversion scores, yet many marketers don't measure more than repins. Happily, there's plenty of help out there for the prospective pinner. Here are three tools to help you …