[SMK] AI & Digital Marketing Capability Transformation
Instagram has released a new study showing how mobile is turning the home goods industry on its head. Home alone From January to March this year, one-fifth of US digital sales in the home goods category occurred on mobile. Indeed, IKEA now sees one third of its purchases happening on mobile. Gramming the goods Of
Instagram Study: Mobile and Home Goods Read More »
Influencer Marketing has long since moved from buzzword to established tool in the modern marketer's digital arsenal. But how can Influencer Marketing help you? A study from TapInfluence and Altimeter that surveyed 1700 Influencers and 100 marketers may hold some clues. Popular kids The study found the main reason Influencers resound with their audience is
Stat Attack: Influencer Marketing by the numbers Read More »
Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message Confetti is an easy way to create custom geo filters for Snapchat. This means you can add a range of borders, stickers, and text to your filter, and choose from a variety
Create custom Snapchat filters with Confetti Read More »
They say late is better than never. And so it seems with the latest Google Voice update, a mere five years after the last one. You're the voice Google Voice has been gifted with a bunch of new apps across iOS, Android, and the web. These apps support a new layout and functions including group
Google Voice gets major update – five years later Read More »
Twitter will now automatically loop all videos up to 6.5 seconds in length, stepping into the shoes formerly filled by Vine. Plain loopy The new looping function will apply to videos shot across any apps, including Facebook and Snapchat. While the end of Vine in January was a blow for Twitter's video creation aspirations, the
Twitter to loop all short videos in Vine’s absence Read More »
You couldn't be in Pay Per Click Advertising last year without having the word Programmatic continually dropped into seemingly every PPC blog post, white paper or conference session. The momentum is only going to increase in 2017, with even more programmatic buzzwords (read: product offerings) like: Artificial Intelligence (AI), Machine Learning and Deep Learning. The
Man vs Machine: The rise of Programmatic Read More »
Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global facts and figures. Here are the key takeaways. Agility first Salesforce surveyed 3100 global sales professionals for its report, which shows 55% of high-performing sales teams regularly reach out to their customers, compared to 30% for moderate performers and
Salesforce: State of Sales Report 2017 Read More »
It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched Topic Data, designed to give marketers a peek behind the curtain. "Topic data shows marketers what audiences are saying on Facebook
Facebook unveils Topic Data treasure trove Read More »
Hold on to your seats. Google's Instant Apps are ready to be released into the wild. App-etite for Construction Last year Google announced Instant Apps for Android at its annual I/O developer conference. They're essentially a new kind of app designed to fill in the blanks between web and native apps. Google says Instant Apps
Martech Mashup: Google Instant Apps released Read More »
It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has released a report exploring how brands can get more traction on-the-go. Keep on moving Mobile's portion of online transactions has grown 55% year-on-year.
Facebook: Mobile Shopping Explored Read More »