[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

November 2018

Can you guess the World’s Most Valuable Brands?

Apple, Google, and Amazon have been named the most profitable companies in the world, and it’s a first. Seasons change For the first time, Facebook is not among the top valued global brands, which could spell a new climate for social digital media. Interbrand's Best Global Brand report reveals Apple’s dominance at $214 billion, the first ever …

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Google lets marketers compare Apples with Apples

Google has moved to improve confidence in its online ad platforms by getting third-party validation from the Media Ratings Council (MRC). Accreditation and standards The primary objective of the MRC is to secure ‘audience measurement services that are valid, reliable and effective.’ The core concept at play here is standardisation: It’s meant to let practitioners easily compare oranges …

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Instagram serves up your Location History

Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news. Trust is tricky Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a new prototype for privacy settings. Instagram location history will soon belong to Facebook, which means GPS coordinates would feed information to …

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