As part of Instagram's ongoing efforts to replace TikTok as the big dogs of short-form video, it has launched new insights for Reels and Live that will give creators more valuable data and convince them that Reels are the future. Instagram Business Team "For Reels, we will be showing new metrics including Plays, Accounts Reached, …
Instagram Launches New Insights for Reels & Live Read More »
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the …
Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. However, according to reports from Digiday before Christmas, growing frustration from marketers is beginning to tip the balance. With …
Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth of its Shopify partnership, a few increased ways to shop and the introduction of the Google Shopping …
Google Expands eCommerce Offering, Partners With Shopify Read More »
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to leverage the power of prominent Snap stars by providing a platform for businesses to search and find …
Snapchat Joins Facebook, With Creator Marketplace Read More »
Facebook Announces New Algorithm Changes Facebook is at it again. The social media giant has announced another algorithm change – but this time, it will prioritise value over engagement. The social media giant has said that it’ll improve user’s News Feed experience by asking for feedback, updating user surveys and taking into account how many …
Facebook News Feed Shifts To Favour Value Over Engagement Read More »
TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced another new update that’ll get brands and marketers excited. Advertisers can now gain a clearer idea of their next customer via a Lead Generation ad option, which could …
New Filters Launched For DMs & Broader Blocking Features After significant pressure from Instagram users, the platform has announced new measures designed to combat DM abuse. Fighting hateful and hurtful messages is an issue that has vexed Insta and owners Facebook for some time now. Algorithms and humans have been employed to tackle the problem, …
Instagram Upgrades Community Management Features Read More »
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over …