Head of Instagram, Adam Mosseri, explains how to boost Search rankings Following Instagram's recent breakdown of its algorithms for Feed, Stories, Reels and Explore, Instagram has lifted the veil on how its search algorithms work. The original objective of Search was to help users navigate the platform. However, now Search plays a much more significant …
New Link Stickers take over the mantle from 30th Aug From the end of August, Instagram will kill off the "swipe-up" link in Stories. As of next week, the swipe-up feature is to be phased out and replaced with Link Stickers instead. In place of the swipe-up call to action, Instagram users who previously had …
Facebook joins Instagram in short-from video war with TikTok Facebook's battle with TikTok looks set to continue into 2022. Following in the footsteps of Instagram, Facebook has announced that testing has begun on Facebook Reels. It's no surprise to see Facebook continue the fight against TikTok, which is now the most downloaded mobile app globally. …
Apple, Google and legislators put Facebook on notice Facebook's days as a personal data powerhouse could be numbered. With Apple and Google continuing to make changes via their browsers and operating systems, and with the changing privacy regulatory landscape, Facebook has to adapt. According to Facebook's VP of product marketing for ads, Graham Mudd, the …
LinkedIn launches new video meetings Is LinkedIn going to be the new Skype, the new Zoom, or has it missed the boat entirely? The professional social media network has launched its version of video meetings. Video meetings sit within its messaging platform and provide a way of getting face-to-face without downloading a separate app. Crystal …
Insta Shop Ads testing across beauty, pet product, travel and home decor Another day, another piece of Instagram eCommerce news drops. In a further investment in that side of its business, Insta says it'll launch Ads within Instagram Shops. The new feature is currently in testing and includes options for an image carousel and single image …
Pinterest joins Insta, YouTube, Facebook & TikTok in Creator Commerce push Pinterest is finally flexing its social commerce muscles, offering brands and creators new opportunities, in line with Facebook, Instagram, YouTube, TikTok etc. Pinterest has announced new tools to allow marketers to partner with creators to drive sales through Idea Pins. Idea Pins launched in …
YouTube invests in Creators to drive short-from video success YouTube has bet big on TikTok clone Shorts – to the tune of $100 million. Amy Singer, Director, Global Partnership Enablement for YouTube Shorts “We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the …
TikTok joins the Stories party, as Twitter bins its clone The war between TikTok and Instagram just got bigger. Pretty soon, we might be moving into full-on Marvel vs D.C. territory, just without the lycra. We usually bring you news of Instagram trying to do something that either clones, mimics or competes with TikTok as …
Studies claim U18s targeted with ads for drinking & extreme dieting As it considers opening up its app to a younger audience, Instagram has announced that it’ll change how ads target U18s. The platform has been mulling over whether it should allow under 13s to use Insta, and this move could be viewed as offering …