Do you run a small business and are wanting to learn how digital can help? Then Google’s latest study is essential reading. Leg up Google commissioned Deloitte to find out how digital tools, such as websites, analytics, and online marketing, are helping SMEs. The study found these tools positively impact small business in four key […]
Google: Four ways the web supports SMEs Read More »
We marketers talk a lot (as we should) about reach, views, impressions, engagement and frequency. But not enough about timing. From occasions to micro-moments, timing influences our behaviour, shapes our attitude, and impacts perception. There are different occasions throughout the year that marketers must use to their advantage to connect with their consumers. Occasions and
Get the Timing Right – Occasions for Marketers Read More »
Things move quickly online, sometimes even faster on social. To help keep your head above water, Facebook has released best-practice guidelines for video advertising in the mobile era. Here’s the low down. Get in quick Just like TV isn’t a visual radio, mobile’s aren’t mini TVs. Users are in full control on mobile, determining what they want
Facebook: Video Advertising on Mobile Read More »
Facebook's anti-spam prevention system has been creating some big issues for us lately. Not because we send out spam, but because we have so many Facebook Pages we are often sharing the same content link across a number of these. And these links get caught up in Facebook’s spam filter and don’t publish. Bulk send
Facebook’s Spam filter blocking our Non-Spam Content Read More »
Facebook has made it easier for publishers to make money from Instant Articles. Read on to find out how to get cashed up quick. Instant Money Over the past few months, Facebook has been testing ad units placed in the related articles section, at the bottom of Instant Articles. The results have proved promising, with RPM,
Facebook: More ways to make money on Instant Articles Read More »
Another day, and platform announces their grand new video content plans. The latest is Twitter, which promises lots of premium video is coming really soon. #TuneIn Twitter isn’t messing around, announcing 16 content deals spanning news, sports, esports, and entertainment. These deals will bring hundreds of hours of premium content to tweeters. Live in the
Premium Video Content En Route to Twitter Read More »
Perhaps getting sentimental in its old age, Facebook wants to get the kids together more often these days. Facebook recently tested unified notifications across Messenger and Instagram. Now it’s letting you place Messenger Ads on Instagram. Location, location This means you can now place ‘click to Messenger’ ads within Instagram. When a user clicks on the
Brands on Insta can now send users to Messenger Read More »