Pinterest has finally launched their most popular advertising format in Australia and New Zealand- Promoted Pins. Pins are available for self-serve directly on the Pinterest ad website. What are Promoted Pins? Pinterest claims that Promoted Pins have a higher chance of users saving it to their boards of wish lists, inspirations and interests, just like […]
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Google has released a set of new guidelines that outlines which organisations can be featured on Google My Business. Here's what you need to know. Keep it real First off, virtual offices are out. Only businesses with a physical location can be featured, and they must make in-person contact with customers during its stated hours. Ineligible
Google update bad news for Virtual Offices Read More »
Facebook looks to enter the travel market with the launch of City Guides. Have Facebook, Will Travel At this point, we shouldn’t be surprised. Facebook has demonstrated a consistent desire to make itself integral to virtually all aspects of daily life. Their latest addition takes them into one of the few territories they’d yet to
Facebook wants to help you plan your trips Read More »
Last year Google made two surprising physical product launches. Google Home, the voice driven home assistant, and Google Pixel, the iPhone beating fully integrated Google-from-the-ground-up phone. Smart tech Both devices have very different functions, but there is one common feature which PPC advertisers should be paying attention to: Google Assistant. Both the Google
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While 2016 was the year Snapchat moved from sparkly new thing to serious social contender, some reports are casting doubt on the platform's longevity. Oh Snap The survey from Fluent asked 3000 US adults their thoughts on the upstart platform. Opinion was evenly split on Snapchat's long term appeal: 48% consider the platform a fad, 52%
Snapchat Study: Just a fad? Read More »
A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The study from Mavrck, which analysed 25 million Facebook posts, reveals there was close to a 30% decrease in posts per user last year. Conversely, engagement per post increased by 26% over the same period. In
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A new Chrome security update gives Mac users better protection when they go online. Poisoned Apple Long gone are the days when Macs were a malware-free zone. Over recent years, Macs have been increasingly targeted with OS X/macOS-specific forms of online nastiness. To help make the online experience safer for Mac users, Google Safe Browsing
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New reseach from Seek shows online content is slated to become a $313-billion-dollar industry by 2019, as companies focus on the digital experience over television. Digital overtakes traditional mediums Over the past five years, jobs in marketing communication have risen 5%, with brand management increasing by 13%. Roles in marketing have jumped by 24%. Seek's
Study: Work in Digital Comms on the Rise Read More »
In the latest indication that Google is still committed to letting people direct their own videos with the tilt of their head, they’ve been granted patent for two new wearable tech, camera-based devices. New fashion photography Google's received had two new patent applications approvals—this time, for more wearable tech: a hat and a bracelet. The
Google Hat & Bracelet Camera Combo Read More »
YouTube claims 10 times the number of users as Netflix or Facebook video. Netflix has been touted as a traditional TV network killer. Now, YouTube is entering the fray in a serious way—it’s own pay-TV streaming service. Network partners YouTube streams more than a billion hours of video each day. With that sort of reach,
Prep for YouTube’s Pay-TV Read More »