Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads. Post-event data adds value to your ads Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date. Facebook will […]
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Bots have been big news on social for sometime, with Facebook and Twitter falling over themselves to roll out new bot-related business. But it seems consumers are less enthused about our new bot buddies than the platforms would like. Nice Bot? While Messenger has eagerly embraced all manner of bot-action, it looks like Facebook is
Facebook: Are the Bots dead? Read More »
LinkedIn has released an infographic showing how to build an awesome profile on the social network for professionals. Here's what you need to know. Basic housekeeping First off, start with a profile picture. LinkedIn profiles with a picture result in 9X more connection requests. Make sure you add your current position, top five skills, and
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Continuing its embrace of all things virtual and video, Facebook has released its first app for 360 video. In a Spin The app, available on the Samsung Gear VR, and is divided into four tabs. The "Explore" tab shows trending content, and the "Following" tab lets you access content posted or produced by your Facebook
Facebook launches first VR app for 360 videos Read More »
Hangouts—Google’s G Suite communications solution—is being divided in two: a live calling app and a team messaging app. Hangouts Meet First, there’s Hangouts Meet. It’s an app that focuses on video and audio communications, much like Google Duo does at the consumer level. Hangouts Meet promises to streamline the process of getting into virtual meetings
Google Hangouts? Meet Chat Read More »
Instagram's at it again: the platform has announced geostickers for Stories. Unsurprisingly, they work very much like geostickers on Snapchat. Out and about When adding images to Instagram Stories, you can now add a stickers showing where your pics was taken. For example, adding the Statue of Liberty sticker to a NYC pic. There are
Instagram gets ‘Inspired’ by Snapchat again Read More »
Are you dabbling in Snapchat and looking for solid stats around your snaps? Look no more: Snaplytics is here to help. Stats in a Snap Snaplytics is an all-in-one Snapchat management service that covers analytics, publishing, and follower insights. Metrics are refreshed hourly and presented in a dashboard, where you can access data around your Snapchat
Martech Mashup: Snapchat stats with Snaplytics Read More »
Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared? Smiley Face All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted equally, and will result in your post getting more News Feed traction. Getting multiple Reactions will give an even bigger visibility boost. “Over the past year we’ve found that if people
Facebook Reactions now more valuable than Likes Read More »
Here's a small but welcome update for Gmail users: Google has doubled the size of attachments you can receive in Gmail. Beam me up, Gmail Gmail now lets you receive attachments up to 50MB in size. That's double the previous 25MB limit. Oddly, 25MB is still the maximum file size permitted for outbound attachments. Tab-less
Gmail bumps up its data storage Read More »
Facebook is testing that long awaited tool of expression: the Dislike Button. Thumbs down Facebook is trialling a 'thumbs down' icon in Messenger, that can be activated during chats. During a conversation, simply tap the emoji button and an inverted yellow thumb can be employed to display your disdain. Chatterbox At the moment the feature
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