It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched Topic Data, designed to give marketers a peek behind the curtain. "Topic data shows marketers what audiences are saying on Facebook […]
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Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global facts and figures. Here are the key takeaways. Agility first Salesforce surveyed 3100 global sales professionals for its report, which shows 55% of high-performing sales teams regularly reach out to their customers, compared to 30% for moderate performers and
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You couldn't be in Pay Per Click Advertising last year without having the word Programmatic continually dropped into seemingly every PPC blog post, white paper or conference session. The momentum is only going to increase in 2017, with even more programmatic buzzwords (read: product offerings) like: Artificial Intelligence (AI), Machine Learning and Deep Learning. The
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Twitter seems to be moving away from e-commerce, as it prepares to retire the Buy button. Buy Back The Buy button debuted in September 2014, and allowed users to purchase products directly from the tweets of participating merchants such as Shopify. Now the Buy button is gradually being rolled back, however users will still be
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It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has released a report exploring how brands can get more traction on-the-go. Keep on moving Mobile's portion of online transactions has grown 55% year-on-year.
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Hold on to your seats. Google's Instant Apps are ready to be released into the wild. App-etite for Construction Last year Google announced Instant Apps for Android at its annual I/O developer conference. They're essentially a new kind of app designed to fill in the blanks between web and native apps. Google says Instant Apps
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Vivo’s new V5 smartphone packs a 20-megapixel front-facing camera into a AU$350 handset. Upping antes, upending tables Manufacturers have long been packing extra megapixels into their smartphone cameras. Normally, rear-facing cameras get most of the attention. Front-facing cameras have typically been limited to what is needed for basic selfies and video calls. With the V5,
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It's got kittens, Bieber, and controversial comments covered. Now YouTube is trialling in-app messaging. You've got mail The feature reportedly allows users to send video clips, links, and text directly from YouTube's app. The beta feature is being tested in Canada on iOS and Android, with a wider roll out expected later in the year.
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You can accuse Snapchat of many things, but dragging its feet is not one of them. Less than a year after opening up its advertising floodgates, the platform is now expanding into offline targeting. Stay on target Snapchat will now give advertisers access to Oracle's Data Cloud, which includes info about what Snapchatters purchase offline,
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Want to know why we really use Facebook and Instagram? So does Facebook. Recently the Facebook IQ team commissioned Ipsos Connect to study people aged 18 – 64 years in Australia, Brazil, France, Japan, the UK and US who use Facebook and Instagram at least once a week. Here’s what they found. Warm and fuzzy
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