LinkedIn looks set to seriously increase its targeting capabilities in 2017, thanks to a new partnership with big data outfit DataSift. Who's looking at you, kid? DataSift crunches data from its partners' social media feeds to create bespoke advertising products. The firm has previously teamed with Facebook, Twitter, and Tumblr. LinkedIn and DataSift have now launched […]
Martech Mashup: PYLON LinkedIn Engagement Read More »
Influencer Marketing has long since moved from buzzword to established tool in the modern marketer's digital arsenal. But how can Influencer Marketing help you? A study from TapInfluence and Altimeter that surveyed 1700 Influencers and 100 marketers may hold some clues. Popular kids The study found the main reason Influencers resound with their audience is
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Instagram has released a new study showing how mobile is turning the home goods industry on its head. Home alone From January to March this year, one-fifth of US digital sales in the home goods category occurred on mobile. Indeed, IKEA now sees one third of its purchases happening on mobile. Gramming the goods Of
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Spotify might be everyone's favourite music streaming service, but the Swedish outfit is positioning itself as a marketing smash hit, thanks to a new report. Listen up The Streaming State of Mind white paper surveyed 20,000 users in seven markets across the US, Australia, Canada, Germany, the UK, France, and Sweden. Spotify revealed half of
Is Spotify the next big thing for marketers? Read More »
Pinterest has launched ad groups, designed to give marketers more control over their campaigns. Pin to win Until now, Pinterest ad campaigns were composed of two elements: the campaign and Promoted Pins. Now Pinterest campaigns get a third element with ad groups. This feature gives you greater control over your Promoted Pins, in addtion to
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In a bid to gain more widespread adoption, Twitter has decided to let its hair down and finally get an Instagram account. Hey guys, is it cool if I come? In an innovative attempt to think outside the Twitter-box, photos of their “what's happening” ad campaigns have debuted on Instagram. The account already has over
Twitter late to Instagram party Read More »
Hold on to your hats. Facebook is now testing Messenger ads for select users in Australia and Thailand. Get the message? Messenger ads appear as cards – images accompanied with text and a hyperlink. The link in the ads can be configured for multiple actions, similar to the way Facebook Pages for businesses operate. For
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Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message Confetti is an easy way to create custom geo filters for Snapchat. This means you can add a range of borders, stickers, and text to your filter, and choose from a variety
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They say late is better than never. And so it seems with the latest Google Voice update, a mere five years after the last one. You're the voice Google Voice has been gifted with a bunch of new apps across iOS, Android, and the web. These apps support a new layout and functions including group
Google Voice gets major update – five years later Read More »
Twitter will now automatically loop all videos up to 6.5 seconds in length, stepping into the shoes formerly filled by Vine. Plain loopy The new looping function will apply to videos shot across any apps, including Facebook and Snapchat. While the end of Vine in January was a blow for Twitter's video creation aspirations, the
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