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DIGITAL MARKETING NEWS

SMK Editor

Instagram brings Insights and Ads to Stories

Since launching in August, Snapchat-style Instagram Stories has been a hit, and is now used by 150 million Instagrammers. Now Instagram is cashing in on its latest win, adding business insights and ads to Stories. Metric moments Instagram Business Tools now includes data on Stories. If you've got an Instagram Business Profile, you can now […]

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Five reasons you need a social media policy for employees

Internet use policies for employees are commonplace, however these do not always deal effectively with how employees conduct themselves out of hours. There’s an argument that what people get up to in their own time is their business, but the prevalence of social media pretty much trumps that especially when something goes viral. Why have

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Facebook: How to drive referrals without Clickbait

While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use. To help you along, Facebook has released a guide to driving referrals without resorting to click-bait. Stay true Make sure your headlines inform, rather than sell. So avoid overly hyped

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