Will great power comes great responsibility. While this was originally Spiderman’s mantra, the sentiment equally applies to today’s content creators. Which is why YouTube is now clamping down even more stringently on copyright infringement. Copy cats In a nutshell, if you create a YouTube video and someone disputes ownership, any revenue earned from the video […]
MarTech Monday: YouTube clamps down on copyright Read More »
One of the essential skills for any modern marketer is the ability to text and send emails with one hand – preferably while tweeting, 'gramming, and pinning with the other. Now a new update from Google makes it easier to juggle the demands of the modern digital workplace. The sound of one hand texting Google
Google Keyboard rolls out one-handed texting mode Read More »
Twitter has just released Connect, a new feature designed to help you follow relevant accounts. New friends Twitter announced the release in a blog post. “Finding new accounts to follow used to require jumping through a few hoops and a dash of luck. That’s why we’ve reimagined the experience with our new Connect tab. “Starting
Twitter Connect Tab Read More »
It's not what you say, it's how you say it. That's how Twitter is framing the findings around its latest study into effective tweets during ad campaigns. Twitter recently released the results of its recent study, which analysed 9000 direct response campaigns in the US, to discover which tweets worked best in boosting campaign performance. Here's
Twitter Case Study: How to make Direct Response Tweets more effective Read More »
Technology is a genuine wonder of the world, but some concepts are best left to The Jetsons and Futurama. Too smart for her own good Earlier this year, Microsoft launched a chatbot using the Twitter account TayTweets (@TayandYou) with the intention of reaching young Americans and understand Tay connected and conversed with them. Previously popular
Social Media Fail: Microsoft Read More »
Snapchat might be know for its ephemeral messaging feature, but video is becoming kind of a big deal on the app. Visionary? Snapchat video started to get big around May 2015, when daily views were a respectably 4 billion. Now Snapchatter are sharing and viewing a massive 10 billion videos per day. Streaming superstar That
Video’s going nuts on Snapchat Read More »
If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prominent channel will be Videos You Might Like, which uses an algorithm to present a personalised collection
Instagram buys up big on video Read More »
As the days become shorter and the weather cools, you'll probably be spending more time indoors. Sure, you could spend it binge-watching House of Cards on Netflix. But when you're done with Frank Underwood, why not learn something new? Like coding. Code Talkers Encode is an Android app that introduces non-techheads to the delicate art of
SMK’s app of the week: Encode Read More »
Video's one of the most shareable content on social, but anyone who's ever had to edit a mini masterpiece knows patching all that footage together can be technical and time-consuming. Something that new app Videorama is looking to address. Cut and paste Videorama for iPhone and iPad is a video editor aimed at beginners. It lets you
Edit on-the-go with Videorama Read More »
Live streaming is so hot right now. While Facebook has been throwing its considerable weight into the game – Periscope was one of the first. Read on to find out more about the plucky live streaming video app. Friends in high places Periscope was developed by friends Kayvon Beykpour and Joe Berstein. The pair came
Number Crunch: Periscope Read More »