Twitter has launched a new advertising product Moments, which lets publishers to create their own stories of tweets, images, GIFs, and more. Introducing In-Stream Sponsorship Moments is now available worldwide to publishers participating with Twitters In-Stream Sponsorship initiative. Moments is meant to give advertisers the capability to assign a brand profile image along with their company’s […]

Foursquare continues to remain relevant, and is beginning to show investors the platform’s true worth. Good solid data Since launching in 2009, Foursquare has stumbled with relevancy but found its stride in recent years by switching from a social app to a data collector, leading to a significant raise in value. The analytics are in

In the grand old tradition of seeing how many marshmallows one may fit in their mouth, or swallowing a tablespoon of cinnamon, viral video risktakers have a new “food” of choice: poisonous Tide pods. “The Tide pod challenge” The infamous challenge entails chewing a brightly couloured packet of laundry solution, either spitting or ingesting the

Partnerships with manufacturers have seen the Android TV platform double its user numbers year-on-year. Should you get in on it? It’s most recently unveiled new features may tip the scales. Content-first interface A streamlined setup takes Android TV users to a ‘channel’ based layout, customisable for individual users. It offers easy-access shortcuts to favourite shows

Last year, we wrote a short guide to "Your first months in Programmatic". We trust this helped you in avoiding some common pitfalls made when transitioning from manual to automated digital media buying. If those articles were 'Programmatic 101', here are three questions to ask your Programmatic provider, to lift your media buying game to