[SMK] AI & Digital Marketing Capability Transformation
Do you think of GIFs as a format designed to show cats and minions high-fiving to a pseudo-witty caption? Well, they’re emerging as genuine mode of brand communications. New guidance from MailChimp aims to help marketers effectively use GIFs in eDM campaigns. Three good reasons Three good reasons to use a GIF in your email […]
Best practice for GIFs in eDMs Read More »
Google has removed its ‘first click free’ rules, shaking up online media subscriptions and paywalls. How ‘first click free’ hurt For years, Google favoured news sites that gave readers access to a few free articles before putting up a paywall. They called it their ‘first click free’ rule. Complying outlets got more exposure and a
Google News moves free Goal Posts Read More »
Facebook has released a group video chat app called Bonfire through the Denmark iOS App Store. Facebook gets (video) chatty Announced last July, Bonfire, Facebook’s new app, allows users to hold video chats with several other members simultaneously. Users will be able to chat while overlaying several Snapchat-like filters and effects as well as share
Facebook’s Bonfire gets Danish soft release Read More »
Bing has launched Bing for Business, integrating data from Microsoft Graph in order for businesses to personalise and break down search results. Bring adds AI to the process Microsoft’s flagship search engine is using AI and Microsoft Graph to contextualise search results through Bing, based on a business’ organisational preference. The benefits mean differentiating between
Martech Mashup: Bing for Business? Read More »
Instagram has breezily passed another major milestone: 800 million monthly users, at an average of 500 million daily active users. New growth for Instagram The uber-popular platform has added 100 million new monthly active users in just five months. At this rate, Instagram is on track to join the billion club in early 2018. And
Instagram’s big milestone Read More »
Here’s a new YouTube strategy: frame your product as uber-exclusive, buy 15 second ads, show each ad to targets only once, and limit availability of the products exclusively to those who click during the 15 seconds. Could it work? Yoox is giving it a go. Yoox could be mine Yoox—an Italian fashion house that retails
Yoox on YouTube: Buy now, or actually never Read More »
US e-commerce site Bigcommerce will soon offer its business users access to shoppable Instagram posts. Own what’s in the photo Last November, Instagram tested a new way to advertise items by posting photos, where the products shown could be purchased through online retailers. Retailers using Instagram’s shoppable posts will gain access to analytics pertaining to
Bigcommerce now carrying Instagram Shoppable Posts Read More »
Pinterest has announced the imminent launch of Sections, a power user inspired feature allowing users to divide their board into various subgroups beneath a main topic. Beta looks promising Sections has been slowly rolled out only to select users, and may yet be refined before a wider roll out. According to Pinterest the addition of
Pinterest tests new Sections feature for Brands Read More »
Burger King and Sainsbury’s are the very first to create Snap ads using Spectacles, sunglasses with integrated camera set at the user’s eyelevel. The benefit is creating quick and effective ads akin to what a Snap client may create themselves, making the ads more relatable to users as a whole. Unique to Spectacle captured footage
First Snapchat Ads recorded through Spectacles Read More »
A “Movies” section is being rolled out on Facebook's app’s for select users, providing nearby theatre locations and showtimes. Facebook, films, and you The new “Movies” tab will be powered by a hybrid of Fandango and Atom Tickets booking services, with the feature also letting users purchase tickets directly through the app. Last year, Facebook
Facebook adds Movie Tab to Dashboard Read More »