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DIGITAL MARKETING NEWS

Do round Facebook Page Profile Pics attract more engagement?

Facebook recently announced their move toward corner-less Facebook profiles to create “a more engaging look for your page profile.” The future is circular According to Facebook’s Social Pro Daily page, profile pictures will be rounded in News Feed and Timeline sections, but remain square on users’ page covers. The change follows the social media giant’s […]

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Snapchat Europe unveils On-Demand Geofilters for mobile

Snapchat now lets European users purchase Geofilters from their phones in order to mark special events. The future is filtered Geofilters can be purchased from £5.99 to cover map areas from 1800 square meters. This can be expanded to up to to 450,000 square meters. Users can set their Geofilter to last from a few

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‘Instant Videos’ enters beta testing at Facebook

Facebook is currently testing a new feature that allows pre-loaded and cached videos to be accumulated when connected to Wi-Fi and viewed later without use of data. Download now, enjoy later Like Facebook’s Instant Articles, the new feature is designed to use less data and promote faster load times, with slow downloads being the greatest

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Facebook explores User-to-User Mentoring

Facebook could soon release a feature allowing users to network themselves as mentors on the popular social platform. Professional life finds a way Somewhat to LinkedIn’s chagrin, Facebook hast started preliminary coding towards a mentorship feature to be made available to users in the future. Though not officially announced, social media manager Matt Navarra discovered

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College Newspapers tailor Content for Snapchat

Snapchat has released Campus Publisher stories for US college newspapers to create exclusive content for the platform. News in a Snap Weekly additions of campus newspapers will be made available through Snapchat Discover, accompanied with to generate revenue. Currently four newspapers have launched with the new feature: Berkeley’s The Daily Californian, Syracuse’s The Daily Orange,

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No “Sponsored” tag? ASB says Instagram post “is an ad”

The Ad Standards Board (ASB) ruled a post by actor Kat Risteska was an ad, despite not including a “sponsored” (or other identifying) hashtag. What happened? Eco Tan sent Risteska samples of its body care products, and asked her to post a review on Instagram. Risteska gushed about Eco Tan’s moisturiser on Instagram, and included

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