[SMK] AI & Digital Marketing Capability Transformation
Snapchat has unveiled Snap to Store, new ad unit covering online to offline conversions. As part of the release Snapchat has opened up its vaults, giving marketers a glimpse into the location-based activities of Snapchatters around the globe. Here's what we know. Food first It turns out Snapchatters love a good feed, and sharing the […]
Snapchat opens up Location Data for Marketers Read More »
Perhaps we can all just get along, after all. Let's take a leaf from Microsoft's book, which plans to bring Google Calendar and Contact synching to Outlook for Mac. Play nice The integration will make it easier for users juggling Google Accounts, Outlook, and an Apple. Aside from making scheduling meetings and importing contacts more
Martech Mashup: MS Office and Google Calendar play nice Read More »
Facebook has passed another marketing milestone: 5 million advertisers are now parting with their cash on the platform. Money spinners There are now 65 million businesses with a Facebook Page, and 8 million with profiles on Instagram. This milestone marks huge growth for Facebook, which reported 3 million advertisers in September 2016, and 2 million
Facebook hits 5 million Advertisers Read More »
Slack has released an update that gives you more slack when setting your status for team members. Leave a message You can now either pick from a template or create your own custom status for when you're away from Slack. There are five default options, including Working Remotely, Out Sick, In a Meeting, Commuting, and
Slack beefs up Status options Read More »
Google appears to be turning its gaze towards the recruiting space with a new service called Hire. Job well done While Hire's website is pretty threadbare, it's speculated Hire will allow employers post job listings and accept applications. Tech companies including Medisas and Poynt are currently testing a beta version of Hire. You searched for what??
Google Hire moves into LinkedIn’s turf Read More »
Trade promotions are a powerful and effective marketing tool, and done correctly, can have a positive impact on a business or brand. But getting them right requires careful consideration of the key elements, and compliance with gaming, consumer and privacy laws. Here are our top tips for ensuring your promotion is legal. 1. Who can enter?
Top 5 Tips to make sure your Trade Promotion is Legal Read More »
Acting more hare than tortoise, Instagram Stories has leapfrogged the platform that inspired its inception: Snapchat Stories. Suck it up Instagram Stories now has 200 million daily users, giving it a healthy lead over Snapchat Stories' 161 million daily users. The rise of Instagram Stories has been startling. After launching in August last year, the
Instagram Stories > Snapchat Stories Read More »
LinkedIn overhauled its desktop offering earlier this year. Not content with that, the social network for professionals has rolled out a slew of new updates based on user feedback. Here's what's new. Notifications You now have more control over the type of Notification you receive, and can customise them based on your preferences. For example, you can
LinkedIn can’t stop serving up new features Read More »
Are you marketing on mobile and looking for some fresh inspiration? A new study from Facebook could be the ticket to amping your on-the-go abilities. Mobile mojo The Facebook Marketing Science and Creative Shop teams joined forces to better understand the impact of mobile on viewing habits. Over two years they analysed more than 2000 ads
Facebook: Why Creativity matters on Mobile Read More »
Facebook has updated and expanded its video metrics for Page Insights. Here's what you need to know. Minute by minute The first update lets marketers see the aggregate minutes viewed, across all videos on a Page. This includes aggregates for three-second video views. Previously, minutes viewed only covered individual videos. Digestible data It’s now easier
Facebook updates Video Metrics for Marketers Read More »