[SMK] AI & Digital Marketing Capability Transformation
LinkedIn overhauled its desktop offering earlier this year. Not content with that, the social network for professionals has rolled out a slew of new updates based on user feedback. Here's what's new. Notifications You now have more control over the type of Notification you receive, and can customise them based on your preferences. For example, you can […]
LinkedIn can’t stop serving up new features Read More »
Are you marketing on mobile and looking for some fresh inspiration? A new study from Facebook could be the ticket to amping your on-the-go abilities. Mobile mojo The Facebook Marketing Science and Creative Shop teams joined forces to better understand the impact of mobile on viewing habits. Over two years they analysed more than 2000 ads
Facebook: Why Creativity matters on Mobile Read More »
Facebook has updated and expanded its video metrics for Page Insights. Here's what you need to know. Minute by minute The first update lets marketers see the aggregate minutes viewed, across all videos on a Page. This includes aggregates for three-second video views. Previously, minutes viewed only covered individual videos. Digestible data It’s now easier
Facebook updates Video Metrics for Marketers Read More »
Another week, another Messenger update. Shortly after receiving a brand new AI, now Facebook's favourite messaging app now allows Group Payments. Pay to play To start shelling out, go to a new or existing Messenger group conversation and tap on the plus sign in the bottom left hand corner. Then hit the $ icon. You
Messenger gets Group Payments Read More »
In a somewhat dry yet important update, Facebook has updated its Insights Dashboard. Measure this The refreshed dashboard sports a sleeker interface showing in-depth metrics at a glance, while also providing tips on interpreting the data. You can view trends on your ad set's impressions, amount spent, results, and cost-per-results. Auctioneers Facebook's new auction metrics
Facebook overhauls Insights for Brands Read More »
Instagram has moved a little closer from mobile to desktop with a neat little update for Windows users. Mix and Match If you've got the Windows 10 app on your PC, you can now send photos and videos as Direct Messages on Instagram. You can also reply to DMs with photos and video. At the
Instagram gives new ways to send pics and video Read More »
So you're caught between a rock and a hard place. You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst. Yet at the same time, you still have
The YouTube Scandal: What Brands Should Do Read More »
LinkedIn has unveiled a new format to more efficiently share professional info to employers with only a few clicks. Pre-filled forms quicken the process LinkedIn says 80% of sponsored content is engaged via smartphone, when it comes to job opportunities. The platform is streamlining the process of filling out forms via mobile devices with the addition
Martech Mashup: LinkedIn Lead Gen Forms Read More »
In a quest to be all things to everyone that's perhaps only matched by Facebook, Amazon is extending its tendrils into social with the launch of the Amazon Influencer Program. Taste makers? Currently in beta, the program offers influencers a cut on products sold and operates in a similar fashion to the Amazon Affiliate program. One
Amazon moves into Social with Influencer Program Read More »
Facebook is testing a new way for brand Pages to connect with community Groups, in addition to other users or affiliated accounts. Is Group, Is Good Select publishers who manage multiple Pages now have access to a Groups link, which appears on the left side of the Page. For example, clicking the Groups link on HBO’s
Facebook lets Brands connect with Groups Read More »