[SMK] AI & Digital Marketing Capability Transformation
Live streaming pioneer Meerkat may be no more, but Twitter's Periscope continues to hit a note with millennials. Stream dream Tug Agency recently used Periscope to live stream the first 24 hours of a Samsung Galaxy S7, fresh out of the box. Viewers were able to guide what happened in the stream, using Twitter polls […]
Stat Attack: Periscope reels in Millennials Read More »
WordPress has just announced a suite of Advanced SEO tools for marketers. Word up The feature is available for WordPress Business Plan subscribers, and is designed to make your website more discoverable. Advanced SEO lets you customise your website's meta description, meaning search engines (and searchers) will see a more accurate description of your site.
Martech Mashup: WordPress gets Advanced SEO tools Read More »
Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. For October, it’s… Blowback: the fool, the force, the fire and the flan People often talk about the risks of social media, but many pros know how a negative can be turned into a positive. When the
Blowback: Cracking Trends with Copy Transmission Read More »
WhatsApp is trialling a new way for users to join groups and share links. Group think The update for WhatsApp on Android now features an 'Invite to Group via Link' button at the top of your contacts list. The button creates a unique URL that can be shared with friends, either as a message through
WhatsApp looking at new ways to share content Read More »
They say it's not what you say, it's how you say it. Embracing this philosophy is a new partnership between Shopify and Messenger, which lets brands turn conversations into sales. Ring a ding ding Brands on Shopify can now let their customers browse and purchase products on Messenger. To get started, customers start a conversation
Shopify partners with Messenger for new Sales horizon Read More »
Australians and New Zealanders are the guinea pigs in Facebook's latest trial, as the company tests ads in its Groups product. Baby steps With the News Feed expected to reach its maximum ad load midway through 2017, Groups are a potential gold mine for Facebook. There are hundreds of million groups on Facebook, and individual
Ads arrive in Facebook Groups trial Read More »
Microsoft has announced that the Yammer Enterprise service tier will no longer exist in 2017. Even though Enterprise is on the way out, Yammer is far from dead. The social networking and team collaboration tool remains part of a bigger picture plan for Office 365. Rumours of its demise, greatly exaggerated The announcement to do
Microsoft retools Yammer Read More »
Google has warned publishers it is preparing to penalise pop up ad pushers. Pop Off Google issued the missive on its Webmaster blog. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. "To improve the mobile search experience, after January 10, 2017, pages where content
Google clamps down on Pop Ups Read More »
Front, the service that provides a collaborative inbox for teams. has finally launched a standalone mobile app. Teamwork on-the-go Front pulls all your emails into one place, allowing you to reply, comment and collaborate on your digital correspondence. For example. if your business receives an email related to the HR department, you can redirect to
Front gets new features for teams Read More »
LinkedIn has released a new feature, Open Candidates, that lets users signal they're looking for a new position while not alerting their current employer. Subterfuge To get started, you first enable Open Candidates under the Preferences tab on the LinkedIn Jobs home page. Then share what type of positions and industries you're interested in. By signing up,
LinkedIn launches Open Preferences to sniff out new opportunities Read More »