[SMK] AI & Digital Marketing Capability Transformation
They say the more things change, the more they stay the same. The adage could apply to the recent report that named Apple and Google respectively the most powerful brands on the planet – again. Twin Giants The Interbrand Best Global Brands 2015 Report has named Apple the most valuable global brand for the third year […]
Apple named world’s most valuable brand for third year running Read More »
With usage rates close to Facebook, YouTube is one of the most popular and powerful platforms on the planet. Yes, there's still plenty of kitten videos – but acquiring YouTube success can be achieved in many ways. Here are four YouTube stats marketers should keep in mind. 1. Keywords are key Keywords aren't just for
Four YouTube trends to watch Read More »
Twitter might have just found a way to help users find the best content on the platform, without having to trawl through mountains of tweets. It's called Twitter Moments and it looks very promising. It's moments like these… Twitter Moments is a new tab where Twitter curates the best of what's happening whenever you log in.
Is Twitter Moments a game changer? Read More »
So you've got a slick looking app that's ready to roll? You may be able to increase your chances of success with a little help from Tapglue. App-etite for distribution We all know the app world is a crowded one. While a lucky few go on to fame and fortune, the reality is many apps
Ace your app engagement with Tapglue Read More »
Here's one that's a bit different. Bucking the trend of social sharing, new app Spindle is all about keeping your content selfish. Self-serving? The newly released iOS app works on the principle of letting users create content for themselves. The option of sharing is an optional extra. Less can be more Spindle works by letting users add
SMK app of the week: Spindle Read More »
Video and mobile are the two biggest things on Facebook at the moment. Now the twin giants are coming together with video profiles for mobile. Mobile mugs Facebook announced the news in a blog post, "The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create
Video profiles en route for Facebook mobile Read More »
It’s a big internet out there, and there are many ways to explore it. While Chrome is top of the browser bunch, one of our favourites is Mozilla Firefox. So today we’re taking a closer look at this little ripper of a browser. Fire it up Firefox was launched back in 2004 by Mozilla.
Number Crunch: Mozilla Firefox Read More »
Looking for more retail inspiration on and offline? Topshop is now recommending products based on your Pinterest activity. Pinterest palettes The partnership is going under the name Pinterest Palettes. If works like this. You log into the Topshop website with your Pinterest account details. Topshop then scans your Pinterest board and identifies colour palettes to
Topshop recommends products based on Pinterest behaviour Read More »
While you could never accuse them of being BFFs, Facebook and Google aren't open to working together when it's mutually beneficial. The latest teaming of the superpowers is over access to Chrome. Push button Now Facebook mobile users will be able to receive Push Notifications on Google Chrome. The feature can be activated via Chrome’s
Facebook and Google play nice for Push Notifications Read More »
Facebook has teamed up with Shopify to launch a new service for merchants: The Shop. Shop smart Shopify announced the partnership in an official blog post. "Over the past few months we’ve been working closely with the team at Facebook, and today we’re rolling out the new Shop section on Facebook Pages." Tough sell? The
Facebook teams up with Shopify for The Shop Read More »