[SMK] AI & Digital Marketing Capability Transformation
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based on how brand uptake is growing, these figures could […]
TikTok Rolls Of Audience Insights For Marketers Read More »
Marketers can now add a little extra something-something to image posts thanks to Instagram’s new feature that lets users place music in image posts. Instagram “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.”
Instagram Finally Brings Music to Feed Photos Read More »
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US), with more markets to follow
Netflix Ads Now Live For Brands Read More »
Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without going to Creator Studio or your favourite third-party app. Instagram for
Instagram Rolls Out In-App Scheduling To Business Accounts Read More »
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »
Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the potential to be very stressful for some marketers and brands, especially those without big staff numbers, to
Google Unveils Several New Google Analytics 4 (GA4) Updates Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest
Meta Announces New AI, Messaging & Video Offerings Read More »
TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, this enhanced integration will enrich the experience of businesses or creators who choose to use Linktree and
TikTok Partners With Linktree Offering Engagement Boost Read More »
It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heaven for most retailers, who can now take advantage of some new Instagram ad options. Expanding ads in Explore home and profile
Instagram Ramps Ad Offering Ahead of Xmas Push Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot,
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »