[SMK] AI & Digital Marketing Capability Transformation
Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativity. Discover new things. Spark connections. Potentially a boost for businesses Instagram wants to inspire creativity […]
Instagram Boss Lays Out 2023 Priority Areas Read More »
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of
LinkedIn Upgrades Lead Gen, Testing and More Read More »
You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms – energy drinks company Bang and makeup brand Iconic – have been taken to court for copyright infringement in TikTok and Reels posts. Bang used music in more than
Brands Beware! Music Labels Clamping Down On Unlicensed Music Enforcement Read More »
Instagram has finally lifted the lid on shadowbans… and the results may not satisfy everyone, but they could answer why some accounts see a dramatic reduction in reach. A new update to its Account Status dashboard (available on professional accounts) will let users know whether their content is being recommended across Instagram and will help
Instagram Finally Opens The Lid On “Shadow Bans” Read More »
LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up – the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what competitors are up to. The updates are: The ability to track follower growth, recent
LinkedIn Upgrades Competitor Analytics, Newsletters and Product Pages Read More »
YouTube is expanding YouTube Shorts’ monetization by adding shopping features to it. First reported by the Financial Times and confirmed to TechCrunch, YouTube is piloting a shopping on shorts scheme with eligible American creators, who are able to tag products from their store. Australian viewers can see the tags and shop via Shorts, as can
YouTube Brings Shopping To Shorts Read More »
Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by 80% and looks set to earn Meta $1.5 billion revenue. Business discovery
WhatsApp Scales Up Business Directory & Commerce Offerings Read More »
Elon Musk’s reign as head honcho of Twitter has been an interesting one. Barely a day goes by without some new grand announcement, often by the big man via his Twitter account, that sets off a whole new storm in a teacup. Musk has again taken to his pulpit to share his latest product vision
Elon Musk Offers ‘Twitter 2.0’ Roadmap for Marketers & Users Read More »
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren’t restricted by nervous bosses. Gyanda Sachdeva, Vice President, Product Management, LinkedIn “While 78% of marketing leaders believe maintaining or increasing spend will accelerate their
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights Read More »