Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth as they’ll have 2,200 characters to play with. TikTok’s new […]
TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play Read More »
YouTube is making it easier for marketers to create vertical video ads to take advantage of the short-form video phenomenon. When you think short-form, most almost instantly think of TikTok. However, YouTube Shorts is a platform that should not be underestimated. Nicky Rettke, Director, Product Management, YouTube Ads “YouTube Shorts is an entirely mobile and
YouTube Streamlines Vertical Video Creation Read More »
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram Read More »
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us.
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Well, well, well. What a turn-up for the books this is. The copyee has now become the copier as TikTok has revealed a new feature called TikTok Now. What is TikTok Now? TikTok now is essentially a clone of BeReal, an app that prompts users to share a candid selfie using the front and back
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Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our
Meta Makes Managing Instagram & Facebook Profiles Easier Read More »
If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We’ve already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feature on TikTok is replying to comments with video. As you might
YouTube Clones TikTok With New Shorts Video Responses Read More »
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. There will also be a name change to reflect that relationship better –
Google Streamlines Ad Creation & Reporting Read More »
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the
Microsoft launches integrated Facebook, Instagram & Google campaign offering Read More »
Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind. Instagram Repost – coming to you soon? Whatever your opinion
Instagram Testing new ‘Repost’ Option Read More »