[SMK] AI & Digital Marketing Capability Transformation
An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. David Herrmann spotted that Search ads are being rolled out in the search section of TikTok. These ads […]
TikTok Search Ads Now In Beta Read More »
Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it’s important to know how and why this approach could impact your video marketing. Watchbait is the visual version of clickbait. Facebook says videos are watchbait if they: Sensationalise content. Withhold key information. Mislead viewers about the true nature of
Facebook Clamps Down on Video “Watchbait” Read More »
Instagram is forever looking at how it can expand and improve its eCommerce offering. Its latest offering will allow all users to tag products in Insta posts, with the option now rolling out first for US users initially. Prior to this update, only creators could tag businesses in posts. But now, any business that is
Instagram Expands Product Tagging Tools For Brands Read More »
As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the website. Now LinkedIn has introduced Newsletters to the mix. LinkedIn Marketing Solutions
LinkedIn Upgrades Content Marketing Tools Read More »
As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, Facebook suggested ways that brands can make the best of ad campaigns. Its best practices focused on areas such as Detailed Targeting Expansions or
Facebook Revamps Ad Automation Tools Read More »
Have you ever done an incredible bit of work and the credit goes to someone else? It’s incredibly frustrating, isn’t it. Imagine if your income revolves around getting credit for unique and entertaining content ideas… Which is why Instagram is taking steps to make sure creators receive the appropriate credit for their work. Being properly
Instagram Launches Enhanced Tags for Creators Read More »
Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, good job. If not, maybe Pinterest’s latest feature dump might tempt you… Pinterest for
Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event Read More »
Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most – the shift to GA4 is undoubtedly one of the key tasks of 2022. For those that never
Google Announces July 2023 Deadline for Google Analytics 4 Migration Read More »
The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter
Instagram releases auto-generated captions for video Read More »
For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google Analytics (i.e. Universal Analytics) before gradually shifting to GA4 wholesale
Google Analytics 4 Announces New Personalised Reports Read More »