[SMK] AI & Digital Marketing Capability Transformation
Twitter improving brand safety with better community controls Twitter has launched five new features, all designed to help improve community interaction, give users more protection from online abuse and allow them to control their content better. The platform wants people to be able to share how they feel with a greater sense of freedom, or […]
Twitter’s Community Management Clampdown Read More »
Social media legal risks multiply with new ruling Australia’s High Court has ruled that media companies can be held responsible for defamatory comments left in response to social media posts. The judgement forms part of the Dylan Voller defamation case, which looks set to have massive consequences for the media industry and its relationship with
Facebook Page Comments Liable for Defamation, Court Rules Read More »
Facebook explains the mythical blue-tick The coveted social media blue-tick has had social media users in a tailspin since its inception. The ultimate standard of making it, of quality, of legitimacy. However, for many years now, account verification has been somewhat shrouded in mystery and pseudo-science, but thankfully for no longer on Facebook and Instagram.
Facebook Unravels Page Verification for Facebook & Instagram Read More »
iOS 15 Spells Trouble For Email Open Rates & Automation Apple's war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If digital marketers thought the iOS 14 update was bad, iOS 15 has upped its game and announced new features that will also give brands who rely on
Email Marketing gets Squeezed in Apple Privacy Clampdown Read More »
LinkedIn pulls pin on Stories as it refocuses to video Another Story experience has fallen by the wayside as platforms finally realise that just because it works elsewhere doesn't mean it'll work everywhere (WhatsApp, are you listening?). After Twitter abandoned its short-lived Fleets, LinkedIn has gone down the same route and will be retiring Stories
LinkedIn Stories Getting Culled In October Read More »
TikTok streamlines creative processes with easy design tie-ups TikTok has partnered with Canva and Vimeo to help marketers build better short-form video content. Brands will now be able to build TikTok creative assets in Canva or Vimeo and upload it straight into TikTok Ads Manager. Since marketers will be producing the content in Canva or
TikTok Partners with Canva and Vimeo Read More »
Head of Instagram, Adam Mosseri, explains how to boost Search rankings Following Instagram's recent breakdown of its algorithms for Feed, Stories, Reels and Explore, Instagram has lifted the veil on how its search algorithms work. The original objective of Search was to help users navigate the platform. However, now Search plays a much more significant
Instagram Opens Lid On Search Algorithms Read More »
New Link Stickers take over the mantle from 30th Aug From the end of August, Instagram will kill off the "swipe-up" link in Stories. As of next week, the swipe-up feature is to be phased out and replaced with Link Stickers instead. In place of the swipe-up call to action, Instagram users who previously had
Instagram kills off “swipe-up” Stories links Read More »
Facebook joins Instagram in short-from video war with TikTok Facebook's battle with TikTok looks set to continue into 2022. Following in the footsteps of Instagram, Facebook has announced that testing has begun on Facebook Reels. It's no surprise to see Facebook continue the fight against TikTok, which is now the most downloaded mobile app globally.
Facebook Announces Facebook Reels Trial Read More »
Apple, Google and legislators put Facebook on notice Facebook's days as a personal data powerhouse could be numbered. With Apple and Google continuing to make changes via their browsers and operating systems, and with the changing privacy regulatory landscape, Facebook has to adapt. According to Facebook's VP of product marketing for ads, Graham Mudd, the
Facebook’s advertising “pivots to privacy” Read More »