[SMK] AI & Digital Marketing Capability Transformation
Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain is about to get a whole lot worse. Google Ads will adapt a new ad policy that will […]
Google’s new ad penalties: 3 Strikes you’re out! Read More »
TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea, Spark Ads, will enable brands to sponsor trending organic content that fits their values and offerings. This piggybacking
TikTok’s new “Spark Ads” unlock influencer power Read More »
Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts within the app – negating the need to use painful workarounds. Saving a draft will be straightforward. The option to
Instagram Stories Drafts are Now Available Read More »
After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty much a direct replica of TikTok. Chris Jaffe, VP of Product Management, YouTube "Shorts is a new short-form video experience
YouTube Launches TikTok Challenger “Shorts” Globally Read More »
Parenting, travel, work and wellness in the spotlight As the world slowly emerges from the COVID hellscape we've been occupying for nearly two years, consumer trends and behaviours are changing. Pinterest's latest research report aims to identify such changes based on searches on the platform. It found that many people are suffering from conflicting emotions:
[New Report] Post-Covid Consumer Content Trends Read More »
Reels Ads roll on following successful trial period After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ads displayed in Stories, and will show between individual Reels. Instagram for Business “These ads
Instagram Reels Ads Launching Globally Read More »
Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new investments in tech that'll shape how we all shop in the future, plus solutions to allow
Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More Read More »
Social audio set to soar as Facebook launches new tools Following on from one of the most predictable moves of 2021, Facebook’s social audio play is now live. Facebook is now officially rolling out its Clubhouse annihilator Audio Rooms and a podcast service across the US An initial group of podcasts will be available to
Facebook Podcasts & Live Audio Rooms now rolling Read More »
Instagram announces new shopping & affiliate marketing features As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, to fraud, to contracting, to being tone-deaf, inappropriate behaviour and everything in between. But, perhaps the biggest issue, from a business perspective, is determining return on investment (ROI). Well,
Instagram Turns Influencers Into Cash Cows Read More »
GMB streamlines management & introduces Google has offered another boost to local businesses via another update to Google My Business (GMB). Businesses can now add details, such as contact information and opening hours, and create Posts to share updates, like special offers or new offerings, right from Google Search. Google’s latest update will make it
Google My Business gets a revamp Read More »