New Pinterest Consumer Trends & Creative Covid Ideas Coming up with fresh content marketing ideas and campaigns is difficult at the best of times. Week after week, post after post, things can get a bit samey. Throw in the ol’ COVID curveball, and it gets harder still. To help inject some much-needed freshness into idea […]
[New Report] Covid Consumer Content Trends Read More »
Engaged View Conversions Could Solve Video Attribution Conundrum Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections,
YouTube Launches New Video Conversion Tracking Read More »
When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is all in the name. The feature allows users to reimagine other people’s content by taking
TikTok’s New Viral “Stitch” Feature Read More »
What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users and influencers has been lukewarm, there are definitely reasons for optimism for the fledgling feature. Within days of the
Instagram Reels Roll-On Read More »
LinkedIn's Big Corporate Events Push Continues LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications,
LinkedIn Pages Get Events & Staff Upgrade Read More »
Organic Video Post Testing Trialling Within Creator Studio Let's be honest. We all hate Facebook Creator Studio. It's a frustrating, buggy, mess of a piece of software, which shatters dreams on an almost weekly basis for Page admins and community managers. However, redemption could well be close at hand for the much-maligned social media tool,
Facebook Testing Organic Video Testing Read More »
Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday season. Whilst Christmas is a good 113 days, 9 hours, 9 minutes,11 seconds away (at the
Google Gears Up For Black Friday With New Ad Tools Read More »
TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from Microsoft and Oracle, TikTok has recently come out swinging as it sues the U.S. government over its impending ban. In its lawsuit challenging the U.S. government over an effective ban that is set to take
TikTok Tops 690m Monthly Users Globally Read More »
Facebook Launches Shopping Tab & Expands Instagram Live Shopping Following on from Facebook’s major eCommerce upgrade in May, Facebook has announced a series of new Shopping features across Facebook and Instagram. Of the flurry announced, the most significant development is perhaps the launch of Facebook Shop, which is a new shopping destination directly within the
Facebook Further Expands Brand Shopping Features Read More »
Google Brings Data Capture To Search, Video, Discovery & Display Lead generation is the lifeblood of many marketing and communications plans. Whether its driving email newsletter signups, competitions entrants or data capture for a sales team, many live and die by their monthly Cost Per Actions (CPAs). There are various tactics which can be employed
YouTube’s Lead Generation Boost Read More »