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Google Launches New Podcasts Manager For Richer Audience Insights

Leave a Comment / Google, SMK Post /

Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, according to research from Deloitte, published earlier this year. As per Deloitte's, "Technology, Media, And Telecommunications Predictions 2020" report, it had forecast that the global podcasting business could grow […]

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[STUDY] Influencer Marketing Costs Could Fall 25%

Leave a Comment / Instagram, LinkedIn, SMK Post, TikTok /

The World's Gorgeous & Glam Feel COVID Pinch  A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week

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Google & Facebook Marketing Transparency Clampdown

Leave a Comment / Facebook, Google, Instagram, SMK Post /

Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads

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Mega Facebook Video Release & New Tools

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Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of this vast product update is the Zoom and Houseparty cloning video streaming capabilities within Messenger and beyond. See new Messenger Rooms in

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Google Shopping Game Changer For Businesses

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Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its Shopping search results to unpaid, organic listings. The Google Shopping tab results "will consist primarily of free product listings" starting next week, helping merchants better connect

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Instagram Launches “Gift Cards” For Businesses To Sell

Leave a Comment / Instagram, LinkedIn, SMK Post, Snapchat /

New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the

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eMarketer Forecasts Steep Drop In Search Marketing Spend

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[NEW STUDY] Even Performance Media Is Not COVID-19 Proof Long considered to be “recession-proof”, it appears that search marketing may well be just as fallible as every other marketing channel, in the face of COVID-19. Between now and end of June, eMarketer’s latest search ad forecast sees US ad spending to fall between 20.2% and

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