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Facebook Launches “Experiments” For Improved Ad Testing

Leave a Comment / Facebook, SMK Post /

Facebook Streamlines Ad Testing & Campaign Optimisation  The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But the sentiment is especially true within digital marketing, with online testing and optimisation being the lifeblood of effective activity. However, within social channels, testing is […]

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Facebook Shifts Focus To Live Video

Leave a Comment / Facebook, Instagram, SMK Post /

Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most effective means of achieving this is via live-streaming, hence enterprise video conferencing tool Zoom's entry into the vernacular. With the accompanying terrors of Zoombombing etc.

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Organic Social Grows In Focus As Social Ad Spend Culled

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Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst  “In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our previous forecast

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Google My Business Running On Limited Functionality

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Google Trims Back GMB Due To COVID-19 Struggles  Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select services and offerings are likely to be impacted. For Google, it has announced in recent days that Google My Business is running on limited

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Facebook Campaigns Melting down Due To COVID-19

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Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. With unprecedented numbers of people working from home, deciding to stay home, forced into self-isolation or being out-of-work, time online is mushrooming.

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[NEW STUDY] Social Engagement Rates By Vertical

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Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. As the latest version of Rival IQs annual Social Media Industry Benchmark Report makes clear. The data draws on the social media performance of

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