Facebook Declunks Ads Manager & Streamlines Business Manager Facebook has announced a series of changes for Ads Manager, with the rollout of a design refresh and improved navigation. The changes form part of a wider update to Business Manager, which is being reworked in 2019. According to Facebook: ‘As digital advertising becomes more complex, we […]
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Updates Lanch As Part Of Wide-reaching News Feed Changes Facebook has just announced one of its most significant News Feed algorithm updates yet, with the launch of ‘Click-Gap’. Click-Gap borrows heavily from search engine algorithm rankings, in principle, with Facebook now putting a much heavier emphasis on off-social quality signals. As of this week, Facebook
Facebook Launches ‘Click-Gap’ Algorithm Ranking Signal Read More »
New Instagram Guidelines Likely To Hit Influencers & Memes Instagram has this week rolled out a slew of new algorithm updates, effective immediately, with the intent of making it a more wholesome experience. The updates form part of a broader community standards push from Big Blue. Despite having community standards, Instagram is known for having
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Expanded Keyword & Content Trends Roll Out In Google Ads Manager Google has just released a series of updates to its Keyword Planning tool for Google Ads. Google’s Keyword Planner forms the backbone of most search engine marketing (SEM) activity, while also being a useful tool for SEO and content marketing. In fact, the Keyword
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Snapchat Ramps Up At 2019 Partner Summit During Snap’s inaugural ‘Partner Summit’ last week in Los Angeles Chief Executive, Evan Spiegel, came out swinging for copycats Instagram and Facebook, alongside announcing a series of innovative new features. Snapchat lacks the comprehensive reach of Facebook or YouTube, which both reach approx. 80% of web users in
SnapChat: ‘We Own 18 – 24 Year Olds’ Read More »
[New Study] YouTube Obliterates Facebook, Instagram & Netflix YouTube is leaving Facebook, Instagram and the rest of the web in its wake, single-handily responsible for 37% of all mobile web traffic, according to a recent report. YouTube gobbles the largest chunk of all downstream mobile internet traffic worldwide, as per a report from Sandvine (a
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100% Ad Revenue Growth Powers Pinterest To 'Unicorn' Status Visual search engine Pinterest has announced details for its April initial public offering (IPO), based upon 100% increases in marketing revenue and burgeoning user engagement. Valued at $12.7 billion in 2017, Pinterest has been attracting marketing investment at an increasing rate for the past two to
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Gmail's New Dynamic Email Will Be A Bonanza For Marketers Google has this week announced the biggest upgrade to email, as a communications mechanism, for at least a decade, with the launch of ‘Dynamic Email’. Dynamic email, which is essentially AMP for email, was first announced in mid-2018. It aims to turn emails from static
Gmail ‘Dynamic Email’ = BOOM Read More »
WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate.
Google & Facebook Grab $1 in $4 Marketing Dollars Read More »
Grammers Can Now Browse & Buy On Instagram Without Ever Leaving Instagram has taken a leaf out of WeChat’s book and is getting into the commerce game, with the launch of 'Checkout on Instagram'. The new feature means that Grammers can shop till they drop without ever leaving Instagram. No click to website. No app
New ‘Checkout On Instagram’ Rolling Read More »