The Anglo-Dutch cosmetics firm Unilever is refusing to work with influencers who have acquired followed using dodgy methods. Genuine numbers only As Instagram continues to tweak algorithms and users fail to achieve as many likes as once was possible, influencers are turning to shadier means to keep up appearances. Unilever CMO, Keith Weed, says the […]
Influencers buying Fake Followers face Fallout Read More »
Instagram is beta testing a feature allowing users to publish stories that can only be seen by friends of their choosing. VIP viewing The new ability to make stories visible to specific groups of friends is being called “Friend List Stickers” and is touted as a potential game changer. When posting a story, users will
Target your Story Views to friends on Instagram Read More »
As Facebook continues to make announcement after announcement, (not the least of which being Instagram’s IGTV), Snapchat is staying current with more intimate and geo-local Snap info. What’s it like where you are? Fun animations based on the weather your friends are experiencing can be seen when users zoom in on someone’s Bitmoji, revealing animated raindrops,
Snapchat adds Weather Effects to Snap Map Read More »
Scheduling prerecorded videos has been available to YouTubers for years – now they have a platform to build anticipation for upcoming content. Prerecord to victory Dubbed 'Premieres', the new public landing page is meant to keep a sort of go-to for upcoming content which will provide an in-home alternative to using Instagram and Twitter to foster
YouTube creators can Hype Videos with ‘Premieres’ Read More »
A new genre of programming is coming to Snapchat that will offer non-scripted episodes featuring social media personalities. Doc + series As other social media platforms continue to add and experiment with new content mediums, like Instagram’s IGTV and Facebook’s Watch, Snapchat is determined to carve its own original programming. Whether unscripted proves to be
Snapchat launches new Docuseries Read More »
In its continuing mission to project a squeaky clean image and distance itself from everything fake-news and Russian hacker related, Facebook is brining yet another layer of transparency tools to Ads and Pages. Through the Looking Glass Should they choose, users can now view which ads a Page is running across Facebook, Instagram, Messenger, and Facebook's
Facebook’s new transparency for Ads and Pages Read More »
Facebook wants to allow users to automatically post across platforms, thanks to their latest test feature. Post-to-post coverage Crossposting has become a trend at Facebook HQ, and the rumours are proving true as updates to crosspost from Pages to Instagram has come to fruition. Still in testing, the feature was first spotted by social expert
Pages to Instagram Crossposts coming to Facebook Read More »
Despite Facebook’s best efforts, the issues of privacy and fake news have taken their tole as users flock less and less to the social network to get their news. What’s up? More and more users are getting their news coverage from other Facebook owned apps like WhatsApp and Instagram, while Facebook’s news street cred diminishes.
Facebookers using platform less for News Read More »
Instagram wants to stay in step with YouTube, with the announcement of IGTV, along with some interesting programing. One Hour Video Instagram is setting its sights on the multi-media gambit and leading with the news that users can now upload up to one hour in length of video. Home to the new hour-long content is
Instagram TV looks to Creators Read More »