[SMK] AI & Digital Marketing Capability Transformation
Instagram recently launched Questions Stickers, as a way for users to take the pulse of their friends and followers. It seemed innocent enough, until things started to go wrong. Open honesty The premise was simple: whack a Question sticker onto your Story to ask your 'Gram buddies a question, and wait for the response. While
Instagram Questions off to Rocky Start Read More »
Coinciding with the 10th anniversary of the iOS App Store, App Annie has released a retrospective of the best iOS apps on record. Quite the decade App Annie, which started tracking data in 2010, has an all time best list sorted by most downloaded, most revenue, and apps of the year. With more than 170
All time best iPhone apps Read More »
Instagram is releasing a lightweight iteration of its flagship app that will be easier to install with dated phone specs and storage. The weigh-in Instagram’s lite version is roughly one fiftieth the size of its bigger, meatier brother the 33MB app, made possible by the removal of messaging and video uploading. Cutting out features for
Instagram Lite for low-end devices Read More »
The Anglo-Dutch cosmetics firm Unilever is refusing to work with influencers who have acquired followed using dodgy methods. Genuine numbers only As Instagram continues to tweak algorithms and users fail to achieve as many likes as once was possible, influencers are turning to shadier means to keep up appearances. Unilever CMO, Keith Weed, says the
Influencers buying Fake Followers face Fallout Read More »
Instagram is beta testing a feature allowing users to publish stories that can only be seen by friends of their choosing. VIP viewing The new ability to make stories visible to specific groups of friends is being called “Friend List Stickers” and is touted as a potential game changer. When posting a story, users will
Target your Story Views to friends on Instagram Read More »
As Facebook continues to make announcement after announcement, (not the least of which being Instagram’s IGTV), Snapchat is staying current with more intimate and geo-local Snap info. What’s it like where you are? Fun animations based on the weather your friends are experiencing can be seen when users zoom in on someone’s Bitmoji, revealing animated raindrops,
Snapchat adds Weather Effects to Snap Map Read More »
Scheduling prerecorded videos has been available to YouTubers for years – now they have a platform to build anticipation for upcoming content. Prerecord to victory Dubbed 'Premieres', the new public landing page is meant to keep a sort of go-to for upcoming content which will provide an in-home alternative to using Instagram and Twitter to foster
YouTube creators can Hype Videos with ‘Premieres’ Read More »
A new genre of programming is coming to Snapchat that will offer non-scripted episodes featuring social media personalities. Doc + series As other social media platforms continue to add and experiment with new content mediums, like Instagram’s IGTV and Facebook’s Watch, Snapchat is determined to carve its own original programming. Whether unscripted proves to be
Snapchat launches new Docuseries Read More »
In its continuing mission to project a squeaky clean image and distance itself from everything fake-news and Russian hacker related, Facebook is brining yet another layer of transparency tools to Ads and Pages. Through the Looking Glass Should they choose, users can now view which ads a Page is running across Facebook, Instagram, Messenger, and Facebook's
Facebook’s new transparency for Ads and Pages Read More »
Facebook wants to allow users to automatically post across platforms, thanks to their latest test feature. Post-to-post coverage Crossposting has become a trend at Facebook HQ, and the rumours are proving true as updates to crosspost from Pages to Instagram has come to fruition. Still in testing, the feature was first spotted by social expert
Pages to Instagram Crossposts coming to Facebook Read More »