[SMK] AI & Digital Marketing Capability Transformation
Do Driving. Earn Points. Get Free Stuff Imagine earning reward points for driving past a Flight Centre billboard or listening to an ad for Vodafone on the radio. Imagine earning points for somehow navigating from Sydney CBD to the airport in under 18 hours* during peak time… Well, at last week’s Consumer Electronics Show (CES) […]
Honda’s Frequent Driver Mobile Rewards Read More »
Instagram Lets Marketers Share Posts Across Multiple Profiles Instagram is rolling out a new feature in iOS providing users running multiple accounts the option to share a post across two or more accounts which they manage. The new native feature will be a godsend for agency folk and in-house marketers, streamlining implementation. Instagram is certainly
Instagram Makes Managing Multiple Marketing Accounts Easier Read More »
Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product
Google Beefs Up Shopping Campaigns Read More »
2019 Trends From Goat's Milk Soap To Jam Making Coming up with fresh ideas for content is difficult. Year after year, post after post, things can get a bit samey. To help inject some much-needed freshness into content Pinterest has published the Pinterest 100: The top trends for 2019, based on 175 billion ideas saved to
100 Content Marketing Trending Themes For 2019 Read More »
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users
Snapchatters are happiest, Facebookers not so much Read More »
Billionaire shares $925,000 with Twitter users Japanese billionaire Yusaku Maezawa has entered the annals of time, posting the most retweeted message in Twitter’s 13-year-history. In a savvy move to promote his online fashion retailer, Zozotown, Maezawa offered to share $925,000 between 100 randomly selected people who shared his tweet. The number of people following Maezawa’s account surged
Japanese Billionaire ‘Makes It Rain’ To Break Twitter Record Read More »
Subscription Messages 80%+ Facebook Open Rates Facebook Messenger offers perhaps the best untapped organic opportunity within social media; Messenger Subscriptions. However, outside of small-scale direct marketers, few use them. For most businesses, Messenger is largely reactive; dealing with organic inbound enquiries and complaints. Otherwise, its targeting Messenger placements (often unintentionally) with ads. The base premise
Facebook Messenger’s Untapped Organic Message Blasts Read More »
WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of WhatsApp ads in 2019. As the world’s leading messaging service, by size, and with roughly 25% more users than Facebook Messenger, it was inevitable. WhatsApp ads initially launched in August, via the Click-to-message Facebook advertising objective.
Facebook’s New WhatsApp Ads Expanding Read More »
Insta Ads Getting Better and Better Unlike parent company Facebook, Instagram had one hell of a 2018. It tipped over one billion users, daily time-on-site grew rapidly, and marketing uptake boomed, with Insta ad spend up 177% in 2018. Further good news for marketers is that Instagram still offers good value, according to a recent
Instagram Ad Costs Plummet Read More »
Instagram Fuses Its Two Fave Things: Ads & Influencers Instagram is in the process of launching its first, dedicated, influencer marketing advertising product, ‘Branded Content Ads’. The new feature will offer a new way for brands to sponsor posts created by celebrities and publishers. The solution was announced last week at a breakfast for advertisers and
Instagram’s New Influencer Ads Read More »