[SMK] AI & Digital Marketing Capability Transformation
2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and trust are at an all-time low for the platform and regulators around the world are […]
May Your NYE Selfies Be Flattering! Read More »
Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy. You must be at least this cool. Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app. Combining social interaction with a shoppable experience, users can click a link to
Content, Commerce, and Hilfiger Read More »
UK based mobile network Three is running platform-specific promotions through Snapchat and Tinder for the next three months. 1…2…Three! Three is hoping to persuade customers that it’s more than a utility service by sponsoring AR lenses and a gimmick Tinder profile of Henry VIII and his ex-wives, with a bold new cross-platform promotion. Instagram is
Three Partners with Social Media Read More »
Facebook Lite and Groups are about to get an edge over app stores with the launch of a new Instant Games section. Get gamin’! In the developing world where leaner apps means more accessibility, Facebook is revisiting their HTML5 code in order to expand gaming to new communities of developing countries. This isn’t Facebook’s first
Instant Games arrives at Facebook Read More »
New targeting tools have arrived at YouTube headquarters. Know your audience In an effort to further grow their reach and better understand their evolving audience, YouTube wants to reach out to cord cutters and capitalise on “Lite TV users.” The launch is meant to provide advertisers the ability to engage audiences opting for YouTube as
YouTube Marketing Upgrade Read More »
In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners. Fancy tags Back in 2016, Facebook introduced Branded Content tags. Now the system features labels that clearly define a Paid Partnership. With ‘Paid Partnership’ being a retool of Facebook’s previous ‘Paid’ tag, Facebook can still offer the
Facebook launches Branded Content Tags Read More »
The latest lens from Snapchat creation tools is bringing 2D objects to life in augmented reality. Photos with panache Snapchat wants users to interact with new advertisements by “unlocking” signs and posters to reveal hidden animations and more. The real genius behind the new feature is the embedded marker tracking feature that allows 2D items
Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action. Hop in Using Messenger as a sort of spontaneous marketplace, Renault Italy will be selling a limited-edition SUV exclusively through Facebook's messaging app. Renault has created an animated advertisement being promoted through Instagram
Would you buy a car via Messenger? Renault thinks so Read More »
Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric. More than talk Facebook’s latest announcement to demote malicious content introduces a new system of penalisation for advertisers not adhering to the new code of conduct. Back in May of 2017, Facebook announced it was going to actively target shocking and disruptive
Facebook fed up with Clickbait Read More »
Facebook has long made it a policy to vet their add partners in order to meet the diverse needs of clients, whether the brand is a household name, on the rise, or just getting started. How are we doing? To keep marketers informed on the performance of ad campaigns, Facebook has released a new metrics tool
Facebook’s Flash new Analytics Tool Read More »