[SMK] AI & Digital Marketing Capability Transformation
In the past year, Instagram has added more new users than Snapchat has total users. The great race The gap in user growth continues to widen as Facebook IPs continue to leave Snapchat and Twitter in the dust as the latest stats hint at Facebook’s dominance. Snapchat’s dilemma remains the same, incredibly popular among the […]
Instagram numbers dwarf Snapchat Read More »
In the quest for ads with deeper penetration, Facebook has discovered that 71% of consumers find their ads to be relevant. High praise Considering Facebook’s reputation only a few months ago, the company has listened and is pivoting their advertisement model. A new study from video ad creation platform Primo surveyed 500 users of all
Facebook Video Ads Hitting the Mark Read More »
Google One is the newish brand for premium consumer-level cloud services from Google. Drive to One Until now, Google Drive users who wanted more gigabytes in the cloud could buy it from within Google Drive. Currently, a transition is underway to relocate all such paid services to the new Google One brand. It’s not in
Martech Mashup: Google One and Premium Cloud Read More »
Following a recent Daily Tele exposé, the Australian Federal Government has decided to put an indefinite halt to funding social media influencers. High Court not amused Following direct order from Minister for Health Greg Hunt, his department has enacted a review of government funding for social media personalities. The exposé revealed that Department of Health
Australian Government freezes Social Media Funding after Exposé Read More »
That’s right, Facebook is focusing on its user base in the spreading of fake news, and flagging users known for “brigading” or reducing visibility. The bill is due Now, the eye of Facebook turns to us, the masses, and begins to note how accurately have we flagged fake news that third party fact-checkers have verified.
Facebook assigns users Fake News Scores Read More »
Facebook is dabbing its proverbial forehead as it takes into account the meaning of being responsible for a quarter of the earth’s population. A shinier Facebook Five short years after hitting the billion monthly user milestone, Facebook has doubled that, and is navigating the rocky social waters of responsibility. A year ago, when Facebook reached
Facebook weighs up 2 billion Read More »
Facebook has announced the launch of three new advertising solutions meant to help publishers of games encourage in-app purchases. The deets Facebook is focusing on the console, PC, and mobile gaming industry to garner more revenue, while bringing playable ads to the platform. Reminiscent of AdColony, the new format will enable users to play a
Facebook gets Game with new Ad Products Read More »
Android app handlers are getting a few new abilities that will help them motivate users to take key in-app actions. They'll also get better metrics to see how it works. In-app messaging via Firebase Firebase, the mobile and web application development platform acquired by Google in 2014, is making it easier to compose and trigger
Amped up Android app abilities and analytics Read More »
According to the latest numbers and despite a strong second quarter, Snapchat’s monthly users have dropped to 188 million. Story war, not so civil The onslaught of Facebook’s clones from Snapchat innovations has taken its toll, as Snapchat’s daily user numbers have shrunk 1.5% despite its boost in revenue. Beating earnings expectations at a reduced
Snapchat Shrinks by 3 million Read More »
LinkedIn wants users’ past work experience to stand out with their latest section redesign. Your working journey Everyone’s career path is different and pivotal to the professional they’ve become, which is why LinkedIn is providing a new feature to showcase this experience. According to LinkedIn, profiles are viewed up to 29X more when multiple past
LinkedIn reveals new Experience Design Read More »