[SMK] AI & Digital Marketing Capability Transformation
Facebook and L’Oreal are working on a new filter that will let users 'wear' make up before they buy. Simulated Cosmetics In what is essentially make up samples through augmented reality, L’Oreal is leading the charge in allowing consumers to not just visualise but actually see makeup results in real-time. L’Oreal says it's partnering with
L’Oreal wants you to try Virtual Make Up Read More »
Having already opened native commerce to its top creators back in June, Snapchat is now letting them use AR Lenses for shopping. AR LEN$E$ Now, in unison with the “Shop now” button available in Stories, Nicki Minaj is among the first to use AR Lenses to promote sales of her new album Queen. In the
Snapchat doubles down on Shoppable AR Read More »
In the past year, Instagram has added more new users than Snapchat has total users. The great race The gap in user growth continues to widen as Facebook IPs continue to leave Snapchat and Twitter in the dust as the latest stats hint at Facebook’s dominance. Snapchat’s dilemma remains the same, incredibly popular among the
Instagram numbers dwarf Snapchat Read More »
Facebook is dabbing its proverbial forehead as it takes into account the meaning of being responsible for a quarter of the earth’s population. A shinier Facebook Five short years after hitting the billion monthly user milestone, Facebook has doubled that, and is navigating the rocky social waters of responsibility. A year ago, when Facebook reached
Facebook weighs up 2 billion Read More »
According to the latest numbers and despite a strong second quarter, Snapchat’s monthly users have dropped to 188 million. Story war, not so civil The onslaught of Facebook’s clones from Snapchat innovations has taken its toll, as Snapchat’s daily user numbers have shrunk 1.5% despite its boost in revenue. Beating earnings expectations at a reduced
Snapchat Shrinks by 3 million Read More »
Look out world: a brand new Snapchat lens will allow users to interact via voice command. Fun time A series of lenses will now animate when users speak simple words such as “yes,” “no,” “wow,” “hi,” and even “love” when engaging the new voice-sensitive filters. True to form, some lenses will also respond to actions
Snapchat now has a Speech Recognition Lens Read More »
Snapchat has launched their new pilot program Snapchat Storytellers which is meant to test the waters on courting influencers and bringing big brands to the business. Money and content The pilot is partnering brands with five of Snapchat’s strongest content makers, including Cyrene Q, Mplatco, and Shonduras. Theses Snap-celebs will appear in ads for Discover and Stories,
Snapchat Storytellers get Ad Backing Read More »
Snapchat has announced the development of a private marketplace for advertisers, which could bring brands to publishers for potential ad revenue. On the agenda Advertisers are now able to book advertisement space within specific channels and shows created by publishers and their ad partners. Publishing partners on the new self serve ad platform already include
Snapchat opens Discover Shows to Ads Read More »
Pinterest is approaching its $1 billion mark in ad revenue as it rolls toward 2019. Money is a good thing Critics were skeptical of Pinterest’s pricey private market valuation, but now Pinterest is having unmitigated success through mobile ads as it becomes the go-to spot for fashion and beauty. Investors are beginning to salivate with
Pinterest reaches $1 billion in Ad Sales Read More »
Instagram's IGTV is struggling to find a foothold with users, as the long-form standalone app expansion proves difficult for 'Grammers to stumble across. Little orange button Since launching in June, IGTV has yet to find its groove, and Instagram is hoping a new carousel in the main feed could be the answer. At the moment,
IGTV Carousel a Graveyard for Old Videos? Read More »