[SMK] Social Media Knowledge

Tech Labs

Tech Lab – Apple iOS

Apple iOS 14 Tech Lab Overview The focus for this Tech Lab series is understanding and navigating the impacts of Apple’s iOS 14 updates which went Live in 2021 for Facebook, Instagram, LinkedIn, TikTok, Pinterest, et al. This series will therefore explore: Why it’s happening and what to do about it How to implement new …

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Tech Lab – TikTok (In-progress)

TikTok Tech Lab Overview This TechLab series began on the 6th October 2022 and is currently in progress. New material will be posted weekly. TikTok For Business Set-up What is required to get up and running and a quick overview of business tools TikTok Ads Lab Differing options for ad creating within TikTok Ads Manager …

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Tech Lab – Meta

Meta Business Manager and Business Suite Overview   Facebook Business Manager Overview and Account Set-up Business Manager’s Business Settings The Facebook Pixel – Best Practices & Common Issues The Facebook Pixel – Manual Installation The Facebook Pixel – Google Tag Manager Installation Facebook Conversion & Event Tracking Overview How To Set Up and Track Events …

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Tech Lab – LinkedIn

LinkedIn Tech Lab Overview: LinkedIn Marketing Tech Lab Introduction Examining LinkedIn Pages and an overview of their associated functionalities. LinkedIn Page Features Exploring the LinkedIn Page admin features – analytics, content planning, events and more. LinkedIn Campaign Manager An overview of LinkedIn’s ad tools, account creation and setting up conversion tracking, etc. LinkedIn Insight Tag …

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