[SMK] AI & Digital Marketing Capability Transformation
Twitter has debuted a new feature that lets marketers pay to get to the top of your timeline. #TopofthePops Twitter announced the feature, dubbed First View, in a blog post. “Today we’re introducing First View: an engaging and highly visible way to share your brand story with compelling video creative across Twitter’s massive audience." Pay
Twitter’s First Look lets marketers pay to top the timeline Read More »
Online Circle Digital has just released the 2015 Annual Australian Facebook Performance Report. Through the analysis of 29 different industries and over 2,500 Australian brand accounts, the report ranks the largest and most engaged-with Facebook accounts in Australia, utilising data from January 1st to December 31st 2015. Which brands performed best? The report revels that
Annual Facebook Performance Report Read More »
LinkedIn has started 2016 in less than stellar fashion. Despite punching above expectations on income and revenue, LinkedIn stock still tumbled 40% following its fourth quarter earnings report. Missing Link The fall, which reportedly wiped US$10 billion from LinkedIn's coffers, was the result of mediocre outlook and earnings guidance. The slump marked the worst day
LinkedIn takes a tumble Read More »
Here's a small but handy update for video conference callers: scheduled Skype calls are soon coming to Android. Calling in The feature lets users schedule as many Skype calls as their heart desires, directly from their Android device. Simply tap the 'Schedule a call' in the options on your phone, and you'll be sent to
Skype call scheduling gets bigger and better Read More »
With everyone now back from holiday and on-the-go, Google has released an update that makes it easier to access its suite of Docs products from mobile. Mobile mover and shaker Google has updated the way users can add comments and leave feedback on the Google Docs, Sheets and Slides apps. The update is aimed at
Google ups its mobile game for marketers Read More »
Keeping track of all your social accounts can be challenging in the age of Facebook, Twitter, Snapchat, Instagram, Tumblr, Periscope, and all the others. Helping make sense of the social whirlwind is a clever little app called PixxFly. Fly on the wall PixxFly is essentially an outbound marketing distribution app: meaning it takes care of
SMK’s app of the week: PixxFly Read More »
Twitter is extending its reach to logged out users with a pair of updates aimed at bringing wayward tweeters back into the #fold. Reach out Twitter announced the new updates, a refreshed homepage and home timeline, in a blog post. “Every month, over 500 million people visit Twitter to see what’s happening around the world.
Twitter extends love to logged out users Read More »
While many brands have their social strategy and content plans down pat, far fewer are across all-important analytics and measuring ROI for all those tweets and posts. Thankfully if you’re in Melbourne in March, you can up-skill your data chops at MeasureCamp. Music by Numbers MeasureCamp started in London in 2012, and has since expanded
Master your metrics at Australia’s first MeasureCamp Read More »
Successful email marketing doesn't stop with your email software. There are many valuable resources at your hands that can help grow, optimise, convert, and analyse your email marketing efforts. So take your results up a notch with these hand-picked tools every email marketer should know. A/B test your landing pages with Unbounce Capturing online
Email like a Boss in 2016 Read More »
Facebook’s recent earnings report surprised no one by confirming that the platform continues to be incredibly rich and popular. One of the more interesting facts: Facebookers now watch 100 million hours of video every day. Look at this This comes as Facebook seriously ups its video credentials this year. In 2015 Facebook doubled its News
Facebook now gets 100 million hours of video every day Read More »