[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

February 2016

Twitter’s First Look lets marketers pay to top the timeline

Twitter has debuted a new feature that lets marketers pay to get to the top of your timeline. #TopofthePops Twitter announced the feature, dubbed First View, in a blog post. “Today we’re introducing First View: an engaging and highly visible way to share your brand story with compelling video creative across Twitter’s massive audience." Pay …

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Annual Facebook Performance Report

Online Circle Digital has just released the 2015 Annual Australian Facebook Performance Report. Through the analysis of 29 different industries and over 2,500 Australian brand accounts, the report ranks the largest and most engaged-with Facebook accounts in Australia, utilising data from January 1st to December 31st 2015. Which brands performed best? The report revels that …

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Master your metrics at Australia’s first MeasureCamp

While many brands have their social strategy and content plans down pat, far fewer are across all-important analytics and measuring ROI for all those tweets and posts. Thankfully if you’re in Melbourne in March, you can up-skill your data chops at MeasureCamp. Music by Numbers MeasureCamp started in London in 2012, and has since expanded …

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Facebook now gets 100 million hours of video every day

Facebook’s recent earnings report surprised no one by confirming that the platform continues to be incredibly rich and popular. One of the more interesting facts: Facebookers now watch 100 million hours of video every day. Look at this This comes as Facebook seriously ups its video credentials this year. In 2015 Facebook doubled its News …

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