[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2016

Snapchat launches On-Demand Geofilters

Snapchat's march (or more accurately, sprint), towards monetisation has ramped up a notch with the release of On-Demand Geofilters. Filtering the message Geofilters allow users to add graphical overlays, such as artwork and logos, to snaps. For example, a picture taken in Times Square might feature a Geofilter of the Statue of Liberty.  Now On-Demand …

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Foursquare now shows which ads push people into stores

Foursquare has just launched a new product that tells brands which ads have successfully lured customers into their bricks-and-motar store. Walk ins The tech comes courtesy of a new product called Attribution, which Foursquare unveiled in a blog post.  Using the recent Super Bowl as a test bed, Attribution discovered plenty of interesting trends. For …

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Three tools to up your Instagram Game

Let’s face it. Everyone loves using Instagram. It’s easy to use, makes our photos look great, and retains a defiantly un-tweaked timeline where interesting content, not ads, still dominate. However, the functionality of the photo and video sharing platform remains relatively low-fi. So today we’re looking at three tools that will help you get more …

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Video blogging – does a commercial relationship need to be disclosed?

Video blogging (vlogging) – does a commercial relationship need to be disclosed? Yes!  A commercial relationship between a vlogger and a business selling a product should be disclosed, to avoid misleading consumers. In Australia the ACCC has made this clear, but what isn’t so clear is how to disclose it. Fortunately, we can look to …

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OKDOTHIS gives you inspiration for your digital snaps

Are you managing an active Instagram account and looking for some fresh ideas beyond selfies and puppies? OKDOTHIS for might have the answer, using data to provide image-fuelled inspiration. Muse this OKDOTHIS is an app and self-proclaimed "community" of social snappers. Unlike regular apps that allow you to take photos, whack on a filer and …

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