[SMK] AI & Digital Marketing Capability Transformation

DIGITAL MARKETING NEWS

August 2026

Reddit Battles AI Search Manipulation

Reddit’s growing influence in AI search is creating an increasingly valuable marketing signal, and an equally obvious incentive to manipulate it. The platform has become an important source for AI-generated answers involving recommendations, comparisons, opinions and first-hand experiences. Discussions that were once primarily valuable to people browsing Reddit can now potentially influence how products and […]

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[STUDY] Google Closes In On ChatGPT

For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research and everyday problem-solving. Google is now beginning to narrow that lead. Similarweb estimates that ChatGPT’s share of worldwide generative AI

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Copilot Builds Marketing’s AI Production Layer

Microsoft is bringing brand systems directly into Copilot’s production workflow. Its latest release expands Copilot’s access to approved brand assets, organisational templates and governed business data across PowerPoint, Excel and the wider Microsoft 365 environment. Word, Excel and PowerPoint agents can also be called directly from Copilot Chat to create documents, spreadsheets and presentations. Taken

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Meta AI Feeds Expand Organic Reach

Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse

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