[SMK] AI & Digital Marketing Capability Transformation

DIGITAL MARKETING NEWS

August 2026

Copilot Builds Marketing’s AI Production Layer

Microsoft is bringing brand systems directly into Copilot’s production workflow. Its latest release expands Copilot’s access to approved brand assets, organisational templates and governed business data across PowerPoint, Excel and the wider Microsoft 365 environment. Word, Excel and PowerPoint agents can also be called directly from Copilot Chat to create documents, spreadsheets and presentations. Taken […]

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Meta AI Feeds Expand Organic Reach

Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse

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