WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily. Mean while, Snapchat has been spurring […]
WhatsApp reaches 1 billion, Snapchat 250 million users Read More »
Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app. Instagram unveils the numbers According to a recent report released by eMarketer, Instagram now boasts over 500 million active monthly users with 40 billion photos shared in today. Every day on Instagram 95
Instagram’s latest Stats Read More »
Last month we started exploring the good news that Programmatic delivers us marketers. If you missed that article, click here. This month in Part 2, let’s kick off with the not-so-good news. Clarity Just like any program, garbage in = garbage out. Implementing Programmatic requires greater clarity from the advertiser over precisely what they
Your first 3 months in Programmatic: Part 2 Read More »
Chatbots are increasingly being preferred as customer service representatives, and the trend could mean less live agents. Robots ready to serve According to a recent poll by Aspect Software, “Digital employees” are fast becoming a more accepted form of customer support. The poll surveyed agents and consumers alike to suss out the current climate for
Brands bring in the Chatbots Read More »
Facebook is launching Live 360 Ready Program along with a myriad of additional features to Pages and Profiles section. Get with the Program Live 360 Ready Program is an assortment of third-party 360 cameras and software, approved by Facebook, that allows for Live 360 content. At present, Live 360 Ready Program supports 11 cameras and
Facebook’s Live 360 gets upgrade and new features Read More »
Spot is a social network app aiming to bring ‘real people together in the real world’ so they can ‘make moments’. Not a new Tinder That lead line might sound like a half-hearted campaign for Tinder, but this new app focuses on local events. In an interview with TechCrunch, app creator Oren Peli said was
Spot: social events app is definitely not Tinder Read More »
Having launched their self-serve Ads Manager back in May, Snapchat is now expanding the offering with an Advanced Mode more suited to power users. Advanced features The new mode promises a bunch of features that experienced ad managers will appreciate. These include an audience library, to save reusable target definitions a media library, to make it
Snapchat Ads Manager gets Advanced Mode Read More »
Snapchat’s Discover may yet be cloned again, with search-giant Google now coming to the party. Stamp: Google’s visual news If the rumours are true, the new service will let publishers create stories as text, images and video on a series of cards, with users swiping from one to the next. So far, the new service
Google to go Snappy with Stamp Read More »
CMO Council and Live Technology have recently reported that what consumers want most from the post-purchase experience is stronger customer and technical support well after the by. Excuse me, but I have a question According to new research, most consumers are frustrated by poor technical assistance (51.4%), weak warranty and claims processing (37.7%), and inadequate
The Inner Mind of the Post-Purchase Consumer Read More »
Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages. Fast, better, stronger Over the coming months, Facebook will be unveiling an update to News Feed allowing for faster linking to mobile-friendly web pages. According to Facebook engineers Jiayi Wen and Shengbo Guo, 40% of users abandon a web page that
Facebook’s News Feed rewards Fast Websites Read More »