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DIGITAL MARKETING NEWS

SMK Editor

Martech Mashup: MailChimp’s Order Notifications

MailChimp has unveiled Order Notifications, a new automation to help retailers increase brand awareness and improve the shopping experience for customers. Shopaholics Order Notifications let e-commerce businesses create and send personalised transaction emails, such as order invoices and shipping confirmations, directly from MailChimp. The notifications can be designed to match the look and feel of

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Facebook prepares to produce “TV Shows”

Facebook continues to expand its tentacles into all things video. The latest plan: preparing to produce 30-minute "TV-like" shows. Prime time According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science. The shows will reportedly be weekly with a 30-minute running time, similar to programs

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Social Platforms broken down by Generations

Sprout Social has recently released a new study breaking down the various social platform habits of Millennials, Generation X, and Baby Boomers. Millennials represent untapped product potential According to Sprout Social’s data, Millennials are the leading user base of Snapchat (23.3%), Instagram (22.2%), YouTube (11.5%), and Twitter (7.55%). Facebook usage shows Generation X and Baby

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