Facebook has recently tweaked the News Feed, giving more weight to videos watched in their entirety Happy Ending? Facebook calls the new ranking "percentage completion", and as the name implies this metric looks at how long a video post is watched on average. As longer videos require more investment from viewers, Facebook figures that videos with […]
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Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting
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A new study shows that four out of five Australians now favour free, ad-sponsored mobile video content. Moving pics on the go The study from IAB spanned 24 countries and revealed that 30% of Australians watch long-form content on their mobile devices on a daily basis. This rise in smartphone viewing has led to a
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We know Snapchatters love to chat. Now it seems they like to engage with ads too. A new study has shown that the majority of Snapchat ads are interactive. Bright shiny things Adweek studied over 50 campaigns running in Snapchat's Discover section, where short-form video ads are published. Adweek found 68% of these ads resulted
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Last year Instagram launched its Snapchat-eqsue Stories, and whilst not exactly original, the feature's been a runaway success. Now Facebook is hoping to reproduce that easy win by launching its own version of Stories. Storybook ending Facebook Stories is now available on iOS and Android in Ireland, with a greater roll out expected in the
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Reports on the death of apps have been greatly exaggerated, according to the latest figures from the App Store. App-etite for more Since launching in 2008, the Apple App Store has processed over 140 billion downloads. At the recent iPhone 7 launch, Apple CEO Tim Cook also revealed the App Store had seen 106% year-on-year
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A recent job posting at Amazon has sent virtual ripples through online communities, as the retail juggernaut enters a new medium. That’s ‘Mr.’ Director of Virtual Reality, bub It would seem Amazon is putting together a sleek team composed of engineers, scientists, creatives, and product managers, all in the name of building “Amazon’s VR shopping
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Another week, another Twitter update. This one seems rather handy though – a new Explore tab covering the most popular content types on the platform. The new Explorers Explore replaces the Moments tab, and is the place to find new stuff across live video, trending hashtags, searches, and Moments. The feature works in a similar
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The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences. The report found 80% of teens use Snapchat monthly. This is up from 74% last year.
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We Are Social has released its Digital in 2017: Global Overview report. It's packed with juicy details about all things online and social. Here are the highlights. Half full The internet turned 25 last year. Now half of the planet is online, and use a smartphone. Today more than half of global internet traffic now comes
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