[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Editor

Facebook Marketing focuses on the Home

Users browsing Facebook Marketplace will notice they can now search thousands of home services through a new feature. Home is where the market is From cleaners, contractors, plumbers, and more, Facebook will help locate top-rated and certified professionals. Appearing in Facebook Marketplace, contractors will be populated with data provided through the social network’s partners, such […]

Facebook Marketing focuses on the Home Read More »

Martech Mashup: SAP/Google integrate tighter

Just a year after taking their relationship to the next level, Google and SAP are publicising what they call ‘critical updates and announcements’ about their partnership. Current SAP apps, Google Cloud & G Suite SAP HANA—the relational database manager—now runs better on the Google Cloud Platform. They’re calling it ‘certified infrastructure’, which seems to mean

Martech Mashup: SAP/Google integrate tighter Read More »

RIP Facebook Trends

Facebook has removed its sometimes controversial section dedicated to trending posts in order to make way for more news-orientated content. Extra extra, no more Trending In what Facebook is describing as “future news experiences,” Trending will be replaced by dedicated sections of news video. Another dedicated section called “Today In” will also connect users with

RIP Facebook Trends Read More »

IAB hits $88 billion in 2017

The Interactive Advertising Bureau has been reported by PricewaterhouseCoopers as achieving a multi-billion dollar milestone of note. Movin’ on up Video, social, search, and audio are all in the wheelhouse of interactive advertising, but it’s mobile that boosted IAB’s numbers for their ninth record-breaking year. Mobile accounted for 57% (about $50 billion) of 2017, while

IAB hits $88 billion in 2017 Read More »