Google is partnering with PayPal to make transactions across its many services a seamless process. Just need your deets Users may notice the ability to enter PayPal details to their Google Play accounts and pay bills and services all through one platform. The new payment rollout won’t just lend itself to Gmail, YouTube, and Google […]
PayPal integrates into Gmail and YouTube Read More »
Reddit, the popular “front page of the internet” has traditionally maintained a famously minimalist design. Now that's all changed as part of a significant desktop UX upgrade. Power save, go dark Amidst the many sleepless users for the popular internet meta-crawler, the latest upgrades are set to include a dark themed viewing platform that will
Reddit rolls out Night Mode plus Major Redesign Read More »
Changes to the European Union’s General Data Protection Regulation (“GDPR”) are now in effect, requiring organisations to provide a high level of protection regarding the personal data of individuals in the EU, and ensuring those individuals are able to maintain better control over their personal data. The GDPR applies to Australian businesses (regardless of size)
A non-hysterical guide to the GDPR Read More »
Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM. Connecting with the consumer Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns. Both Hub City Ford and Camping World
Facebook revs up Dynamic Auto Dealership Ads Read More »
Facebook IQ commissioned third-party international market research firm Factworks to create a better understanding of user engagement with their latest survey. Loco for local More than 6000 businesses and 10,000 consumers across Canada, France, Germany, Italy, Poland, Spain, UK, and the US participated in unearthing the challenges of shopping local. According to the analytics 87% of
Mobile drives local business Read More »
Optimize is part of Google Analytics Solutions, with native integration of all sorts of useful traffic and search data. The AdWords integration, launched in 2017, let us simply test and switch landing pages for ads. Now, three new updates to Optimize and AdWords are making it even easier to make the best of web marketing
Martech Mashup: Updated Optimize for AdWords Read More »
While Facebook has faced a lot of flak this year, you can’t accuse the platform of resting on its rather expensive laurels. Along with a bunch of updates to privacy settings and measures to combat fake news, Facebook has launched Youth Portal to connect with the kids. Age of Reason The portal is designed to inform
Facebook launches Youth Portal Read More »
After rocky reviews over location and user data sharing, Snapchat is looking for a better way to bring users back to Snap Map. A map to success has no shortcuts Snapchat allows users to share ongoing location data in real-time to friends or have their location requested, which critics worried could be exploitive. Location sharing
Snapchat revamps creepy Send and Request feature Read More »
The king of burgers wants you to build your very own Whopper – and they want you to do it while cruising Instagram Stories. What’s the recipe? Burger King Spain's newest advertising campaign focuses on entertaining the consumer with polls and favoured toppings in order to generate unique coupons sent via Instagram DM. First, Burger
Spanish Burger King pulls ace with ‘InstaWhopper’ Read More »
Google has taken to Twitter to formally announce a couple of new, social-style feature in its Photos app for Android, iOS and web. Tweet your features As if balancing a Trump bile-storm, Google has tweeted photos of smiling folks and puppies in sunnies. In fact, the first of those is a screenshot on how to mark
Google confirms social features in Photos Read More »