[SMK] AI & Digital Marketing Capability Transformation
Streaming giant Netflix has transformed the way we consume television and film. With a fan base of 25 million viewers, marketers can learn a thing or two about its intelligent and creative social strategy. Let’s take a look at some of the strategies employed by Netflix that we as marketers can utilise across our own […]
What Marketers can learn from Netflix Read More »
New data shows mobile devices are now the preffered method for UK users to access and browse the internet. The future is phones According to eMarketer, 2017 marks the first time that UK adults are using mobile devices more than any other tech to engage the internet, more than desktops and laptops. Predictions are forecasting
Mobiles now UK’s fav form of browsing Read More »
The YouTube Creator Studio app has learned a couple of new tricks… and changed its name. The name thing ‘Creators Studio’ will henceforth be known as ‘YouTube Studio’. Why? Well, this name is more specific. The app doesn’t let you make the world in seven days, but it is a studio for creating YouTube content.
YouTube upgrades Creator Studio Read More »
Wearables are taking another step to the mainstream, with Levi Jeans launching a Google-connected fashion jacket. Functional fashion Levis boast about their history of product innovation. Now, it’s partnering with Google to deliver a ‘first of its kind in wearable technology’. It specifically intended to be a fashion item ‘that keeps users connected… without missing
Levi’s weaves Google into fashion wearables Read More »
LinkedIn is sharing the stories and experiences of freelancers, as part of LinkedIn ProFinder’s anniversary. Many streams makes a freelancer According to LinkedIn’s analytics, 25% of freelance professionals come from entirely different fields than their current chosen industry. While 13% undergo new education to enter freelancing. New legislation in the US that gives freelancers more
LinkedIn brings new focus to Freelancers Read More »
Like ninjas, QR Codes came to us from Japan. Then, like ninjas, they faded into the darkness. Now, like a ninja master, Apple is bringing them back. Infiltration via iOS11 Among the less publicised updates in iOS 11 was a tweak to Camera that gives it the native ability to read QR codes. As of
Martech Mashup: QR Codes alive with Apple Read More »
GoPro’s new camera is similar to its predecessor, except slower in all the right ways. Super slo-mo Perhaps the most anticipated feature of the Hero 6 Black is its ability to capture video suitable for producing super slo-mo footage at high resolution. You can slow down footage taken by the Hero 6 Black to one
GoPro Hero 6 Black: Full on super slo-mo Read More »
Facebook has been testing new templates for Collection Ads, to help transition print catalogue culture to mobile devices. Retailers get new creative format Facebook unveiled a new format for Collection Ads last March. Collection uses video to bolster sales for retailers through ad units of video, coupled with four products. The new templates are meant to
Facebook Collection Ads bring Catalogues to Mobile Read More »
Facebook recently announced their move toward corner-less Facebook profiles to create “a more engaging look for your page profile.” The future is circular According to Facebook’s Social Pro Daily page, profile pictures will be rounded in News Feed and Timeline sections, but remain square on users’ page covers. The change follows the social media giant’s
Do round Facebook Page Profile Pics attract more engagement? Read More »
Facebook is rolling out coloured backdrops for user comments. Comments: loud and vivid Back in December, Facebook gave the option for coloured backgrounds and gradients for statuses when creating new posts. Now the same theme is coming to comments. Currently in the hands of select users, comments will be made visible to anyone using Facebook,
Facebook adds a bit of colour to Comments Read More »