[SMK] AI & Digital Marketing Capability Transformation
Bing has launched Bing for Business, integrating data from Microsoft Graph in order for businesses to personalise and break down search results. Bring adds AI to the process Microsoft’s flagship search engine is using AI and Microsoft Graph to contextualise search results through Bing, based on a business’ organisational preference. The benefits mean differentiating between […]
Martech Mashup: Bing for Business? Read More »
Instagram has breezily passed another major milestone: 800 million monthly users, at an average of 500 million daily active users. New growth for Instagram The uber-popular platform has added 100 million new monthly active users in just five months. At this rate, Instagram is on track to join the billion club in early 2018. And
Instagram’s big milestone Read More »
Here’s a new YouTube strategy: frame your product as uber-exclusive, buy 15 second ads, show each ad to targets only once, and limit availability of the products exclusively to those who click during the 15 seconds. Could it work? Yoox is giving it a go. Yoox could be mine Yoox—an Italian fashion house that retails
Yoox on YouTube: Buy now, or actually never Read More »
US e-commerce site Bigcommerce will soon offer its business users access to shoppable Instagram posts. Own what’s in the photo Last November, Instagram tested a new way to advertise items by posting photos, where the products shown could be purchased through online retailers. Retailers using Instagram’s shoppable posts will gain access to analytics pertaining to
Bigcommerce now carrying Instagram Shoppable Posts Read More »
Pinterest has announced the imminent launch of Sections, a power user inspired feature allowing users to divide their board into various subgroups beneath a main topic. Beta looks promising Sections has been slowly rolled out only to select users, and may yet be refined before a wider roll out. According to Pinterest the addition of
Pinterest tests new Sections feature for Brands Read More »
Burger King and Sainsbury’s are the very first to create Snap ads using Spectacles, sunglasses with integrated camera set at the user’s eyelevel. The benefit is creating quick and effective ads akin to what a Snap client may create themselves, making the ads more relatable to users as a whole. Unique to Spectacle captured footage
First Snapchat Ads recorded through Spectacles Read More »
A “Movies” section is being rolled out on Facebook's app’s for select users, providing nearby theatre locations and showtimes. Facebook, films, and you The new “Movies” tab will be powered by a hybrid of Fandango and Atom Tickets booking services, with the feature also letting users purchase tickets directly through the app. Last year, Facebook
Facebook adds Movie Tab to Dashboard Read More »
Twitter announced that TweetDeck Teams will now offer shared access, allowing several users to use the feature through one account. Need to share one password, no more According to Twitter’s TweetDeck unit, “Teams is a safe way to manage accounts without having to share passwords” and available through the Twitter app. TweetDeck breaks down users
Twitter integrates TweetDeck’s Teams feature Read More »
Instagram has added the ability to include coloured backgrounds and selfies within direct messaging conversations. Put a little style in the convo Instagram’s new direct messaging features are available to Android users with iOS following soon. In the resulting popularity of Facebook Canvas, the addition of backgrounds comes as little shock. The addition of visual
Instagram adds new flair to Direct Messenger Read More »
Snapchat received credit at the recent iPhone X AR release, when Apple announced the two are partnering to create hyper-realistic filters for facial tracking. Apple gets snappy Snap Inc. shares rose 2% in the wake of Apple’s announcement, and finished with a 0.07% rise in shares by end of day. The new iPhone 8, iPhone
Snapchat gets unexpected nod from Apple Read More »