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Facebook: Video Advertising on Mobile

Things move quickly online, sometimes even faster on social. To help keep your head above water, Facebook has released best-practice guidelines for video advertising in the mobile era. Here’s the low down. Get in quick Just like TV isn’t a visual radio, mobile’s aren’t mini TVs. Users are in full control on mobile, determining what they want

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Brands on Insta can now send users to Messenger

Perhaps getting sentimental in its old age, Facebook wants to get the kids together more often these days. Facebook recently tested unified notifications across Messenger and Instagram. Now it’s letting you place Messenger Ads on Instagram. Location, location This means you can now place ‘click to Messenger’ ads within Instagram. When a user clicks on the

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Facebook goes beyond Likes, looks at Emotion Targeting

Facebook really does care how you’re feeling, if some new patents are any indication. Feeling good? A post from CB Insights outlines a range of recent Facebook patents, focusing around the ability to detect and respond to user emotions. One patent would pull data from your keyboard, mouse, touch pad, or touch screen, to determine

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