[SMK] AI & Digital Marketing Capability Transformation
Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with Time Warner, the owners of HBO, for US$100 million. The deal will see 10 original […]
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When is the best time to post on Instagram? The latest update from Later promises tailored intel for your account. The Need Posting at the right time can be tricky. Later’s own research shows that most social folk reckon that between 7pm and 9pm is best. Not everyone is right about it, and certainly not all
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New app Kombie is taking selfies in a very Snapchat direction, and maybe beyond. Co-created by Baz Palmer (of Hunters & Collectors fame), it lets selfie snappers step into existing videos with relatively easy edits and transitions. In the action So consumers can put themselves into a scene, participate in a meme, and get a
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Pinterest announces they don’t just want users to try new things, but to be encouraged to go against the grain as well. Sure, you’re Pinterested, but are you ready? Pinterest has posted statistics that site 84% of users say they learn new skills with the platform, and 70% click to simply learn more, but pulling
What If: Inside Pinterest’s first Ad Campaign Read More »
They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The
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Are Likes now passé on Facebook? Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions. Smiley Face? That’s right. CrowdTangle now lets you rank your posts based on the six Facebook Reactions (Like, Haha, Love, Wow, Sad, and Angry). Using the
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Attempting to round up a bunch of fresh employees, McDonald’s has turned to Snapchat for an innovative recruitment process. I’ll take one job to go, please McDonald’s has broadened its reach for young men and women with what it's calling “Snaplications.” Users can watch a 10-second video ad about the work culture at McDonald's, with
Maccas turns to Snapchat to recruit Millennials Read More »
WhatsApp is keeping up with the Joneses, and has launched three visual-inspired features. Look at me WhatsApp has new bells and whistles for Filters, Albums, and Reply Shortcuts. There are now five filters available to jazz up WhatsApp photos, videos, and GIFs. These are black and white, pop, cool, film, and chrome. Power play You
WhatsApp unveils new Bag of Tricks Read More »
A new study shows that millennials can’t readily recall which shows were produced by which networks. Unless of course it’s Netflix. Forget Me Not The Young & the Brandless report from Anatomy Media surveyed 3100 people aged 18 – 26 years. The report quizzed respondents on their media consumption and brand recognition for broadcast and
Report: Millennials can’t recall TV networks, except Netflix Read More »
As the dust settles from the end of financial year, it can be a good time to take stock. Maybe even learn a new trick or two. So here’s our contribution: three Chrome extensions designed to boost your productivity. 1: Taco Besides the name, there’s a lot to like about this extension. Taco is a
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