[SMK] AI & Digital Marketing Capability Transformation
Dark Social is a term used to describe all the social media sharing that occurs in private, such as email and instant messaging. For example, sending a private recommendation to a friend via iMessage, sharing that recipe using Facebook Messenger, or an email to a friend about an offer you came across on a website. […]
Dark Social: A Guide Read More »
Instagram has debuted a new app function that blurs questionable posts with a “Sensitive Content” warning. Offensive content gets the fog treatment Users can blur content which could be labeled as “surprising or unwanted experiences” but not necessarily infringing on content guidelines. Using “Two-Factor Authentication” will allow all users to enable this feature on posting
Instagram censors risqué content Read More »
YouTube viewers will be made privy to ambient sound sub-titles such as [Music], [Applause], and [Laughter]. Adding context for the hearing impaired Google has announced the addition of the three ambient audio markers, citing their use to enhance a narrative beyond what is simply being said. The addition of sound effect information to their auto-caption
YouTube gets Wired for Sound Read More »
Periscope – Twitter’s live streaming video app – now gives broadcasters a better understanding of what’s going on with a new analytics dashboard. What it’s got Periscope producers have previously had to rely on third-party platforms or nothing at all to record their periscope metrics. Now, Twitter is launching its own analytics dashboard. Presently in
Periscope Analytics Read More »
The ACCC has issued proceedings against Perth builder, Aveling Homes Pty Ltd, alleging misleading and deceptive conduct regarding online reviews. What happened? Aveling Homes created websites for customers to post reviews about their experiences with both it and associated company the First Home Owner’s Centre. The ACCC alleges: · The sites were
ACCC hammers builder over Online Reviews Read More »
Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for Apple TV. It’s also just published a study into how streaming has changed our
Facebook IQ: How streaming has changed the game Read More »
Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets marketers experiment with different elements of campaigns across devices and browsers. You can also run tests on most campaign objectives, including conversion, lead generation, and mobile app installs. Facebook says Split Testing lets marketers
Martech Mashup: Facebook gets Split Testing Read More »
The forthcoming Shopping Tags are intended to make it easy for Instagrammers to find and evaluate products of interest on the platform. Get ready for their arrival with this quick SMK primer. How to tag Product tagging is going to work much the same as people tagging. Once a product shot is taken and uploaded
SMK Explores: Instagram Shopping Tags Read More »
LinkedIn is following its social brethren into the often murky world of breaking and trending news. Here's what you need to know. Read all about it LinkedIn's Trending Storylines are a collection of curated news stories, based on your interests and developments in your industry. LinkedIn says these stories will help you keep up to speed
LinkedIn moves into Trending News Read More »
Microsoft’s virtual assistant app, Cortana, is coming to the lock screen of an Android device near you. 3rd Globally Since the end of the apps official beta testing in 2015, Australians Android users could only access Cortana via workarounds that gave them access to the US version of the app store, where it’s been available
Cortana Locks in Aussie Androids Read More »