[SMK] AI & Digital Marketing Capability Transformation
Apple Clips is bringing a new brand of social video production to iPhone and iPad. Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks. All the basics… As social video and photo aficionados will expect, real-time filters will be readily available. Users […]
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Twitter firms up its credentials with the corporate crowd, launching Periscope Producer API. Advancing upon the basic Periscope Producer unveiled in the fourth quarter of 2016, this is yet another move to get major media outlets distributing on Twitter. Trending to pro production While mobile remains the primary point of consumption for Twitter, video content
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Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers. Strike a pose Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences
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WhatsApp recently removed text-only statuses in lieu of personalised photos, GIFs, and videos that expire 24 hours later – and the community isn’t enthused. Users want to keep it simple The recent popularity of Snapchat’s Stories has prompted a slew of copycat approaches to bring stylised photos and video to user profiles. WhatsApp isn’t the
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Facebook's latest update expands the ways users can live stream on the social network. Namely, you can now go live from the desktop. Desk jockeys Until now, mobile was the only path to live streaming. Now all you need is a desktop or laptop with a camera to begin your stream. Just click the "Live
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Are you on the move and feel the need to reach out? Now Google Maps lets you share your location in real-time, if you really want to. Map it out Android and iOS users can now share their location with their friends in a few quick swipes. Either tap on the blue dot (that's you)
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In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that. Know the score After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.
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While Facebook and Instagram have been pretty loose in 'reimagining' Snapchat's best features for its own ends, Snapchat is now fighting back against social sticky fingers. Sending a message Snapchat users can now instantly chat with their friends on the platform, and even include personalised Bitmoji widgets for them, along with avatars. These widgets can
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LinkedIn continues its image makeover with the release of new profile photo filters and editing tools. Strike a pose LinkedIn now gives you six photo filters which can be edited, enhanced, or cropped via LinkedIn's mobile app. Profile pics can also be tweaked to optimise brightness, saturation, and contrast. Image matters Still not convinced your
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While it could be said there's no such thing as a sure thing, Twitter is trying to get close with its new guarantee for video advertising. Money back guarantee? Twitter is working with the Dentsu Aegis Network to provide select advertisers guarantees around their video ads. While the details are still being ironed out, it's
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