[SMK] AI & Digital Marketing Capability Transformation
When we hear about brands spending more money in digital we might think of Facebook – but Google still reigns dominant in online advertising. Facebook vs Google Google accounts for 40.7% of digital ad revenue in the US, whilst Facebook makes up less than 20%. So which one should you choose? It depends on objectives, […]
Search Marketing – Still the King! Read More »
Periscope’s live streaming service has launched Periscope Producer, allowing content creators to broadcast from peripheral cameras, encoders, and software. Freedom from the phone Much of the excitement generated by Periscope Producer’s release is the ability to broadcast from professional audio and video equipment, not just smartphones and tablets. When Twitter launched Periscope two years ago,
Periscope Producer opens up new ways to Stream Read More »
Managing Director Matt Mazzeo of Lowercase Capital recently announced the launch of Soon, a user-share app geared toward promoting virtual events. An events calendar for the new age Unlike other promotional platforms, Soon aims to focus toward online events such as popular television premiers, Twitch streams, live chats, Reddit AMAs, and even product pre-orders, just
Soon’s Event Finding App for the Next Generation Read More »
Live, 360, VR, TV – it seems a week doesn't pass without Facebook making another move into video. Perhaps its unsurprising then that the social network has just released a study about the persuasive power of video. Mobile first The Facebook IQ team studied users in the UK and UAE to find out what makes
Facebook Study: The Persuasive Power of Video Read More »
Gmail is one of the largest and most popular email platform segments. For many B2C organisations, Gmail can easily make up over 35% of a database. In order to maintain healthy email engagement, achieving a good Sender Reputation to Gmail is crucial for any successful email marketing operation. Best practice Poor ratings on your Sender
How to improve deliverability to Gmail Read More »
Pinterest may be best known for its namesake Pins, but video is growing on the platform. Last year Pinterest released its own video player and Promoted Videos. Now it's published a best-practice guide to using video. Below are the key takeaways. How-Tos and Storytelling Pinterest says its users are 75% more likely to watch videos
Best Practice Guide: Video on Pinterest Read More »
Uptime is the new app from Area 120—Google’s own start-up incubator for their employees’ indie ventures. It aims at fun, and has the potential to go further. Upping the social element of video viewing Uptime does group video messaging. It lets users share and watch YouTube videos with friends. Users react to what they see,
Uptime: More Social Video Read More »
MailChimp has unveiled Order Notifications, a new automation to help retailers increase brand awareness and improve the shopping experience for customers. Shopaholics Order Notifications let e-commerce businesses create and send personalised transaction emails, such as order invoices and shipping confirmations, directly from MailChimp. The notifications can be designed to match the look and feel of
Martech Mashup: MailChimp’s Order Notifications Read More »
Google search algorithms will soon be trawling the visual contents of videos, in the same way they currently search for words in pages of text. Searchable video Google’s newly announced Cloud Video Intelligence API makes video files genuinely searchable. Even without pre-existing metadata, the visual contents of a clip can be catalogued in seconds. The
Google expands Search for Video Read More »
A new app called Flyr. aims to shake up the Stories production process, making it easier and quicker to get rich content onto social media. It promises to shortcut the creation of things like Instagram Stories and Snapchat Discover-style content. Free and far ranging Flyr. is a free app that gives anyone the ability to
Flyr. for Fast Stories Read More »