[SMK] AI & Digital Marketing Capability Transformation
The forthcoming Shopping Tags are intended to make it easy for Instagrammers to find and evaluate products of interest on the platform. Get ready for their arrival with this quick SMK primer. How to tag Product tagging is going to work much the same as people tagging. Once a product shot is taken and uploaded […]
SMK Explores: Instagram Shopping Tags Read More »
LinkedIn is following its social brethren into the often murky world of breaking and trending news. Here's what you need to know. Read all about it LinkedIn's Trending Storylines are a collection of curated news stories, based on your interests and developments in your industry. LinkedIn says these stories will help you keep up to speed
LinkedIn moves into Trending News Read More »
Microsoft’s virtual assistant app, Cortana, is coming to the lock screen of an Android device near you. 3rd Globally Since the end of the apps official beta testing in 2015, Australians Android users could only access Cortana via workarounds that gave them access to the US version of the app store, where it’s been available
Cortana Locks in Aussie Androids Read More »
Apple Clips is bringing a new brand of social video production to iPhone and iPad. Rather than rivalling Snapchat and Instagram, features like Live Titles are geared to accelerate content development for distribution through other social networks. All the basics… As social video and photo aficionados will expect, real-time filters will be readily available. Users
Apple Clips for Social Vids Read More »
Twitter firms up its credentials with the corporate crowd, launching Periscope Producer API. Advancing upon the basic Periscope Producer unveiled in the fourth quarter of 2016, this is yet another move to get major media outlets distributing on Twitter. Trending to pro production While mobile remains the primary point of consumption for Twitter, video content
Twitter Pro Video Gets API Boost Read More »
Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers. Strike a pose Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences
Facebook’s new Video Ad Unit launches Read More »
WhatsApp recently removed text-only statuses in lieu of personalised photos, GIFs, and videos that expire 24 hours later – and the community isn’t enthused. Users want to keep it simple The recent popularity of Snapchat’s Stories has prompted a slew of copycat approaches to bring stylised photos and video to user profiles. WhatsApp isn’t the
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Facebook's latest update expands the ways users can live stream on the social network. Namely, you can now go live from the desktop. Desk jockeys Until now, mobile was the only path to live streaming. Now all you need is a desktop or laptop with a camera to begin your stream. Just click the "Live
Facebook: New ways to Go Live! Read More »
Are you on the move and feel the need to reach out? Now Google Maps lets you share your location in real-time, if you really want to. Map it out Android and iOS users can now share their location with their friends in a few quick swipes. Either tap on the blue dot (that's you)
Google Maps gets real-time Location Sharing Read More »
In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that. Know the score After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.
Facebook gives marketers cross-platform stats Read More »