[SMK] AI & Digital Marketing Capability Transformation
Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared? Smiley Face All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted equally, and will result in your post getting more News Feed traction. Getting multiple Reactions will give an even bigger visibility boost. “Over the past year we’ve found that if people […]
Facebook Reactions now more valuable than Likes Read More »
Here's a small but welcome update for Gmail users: Google has doubled the size of attachments you can receive in Gmail. Beam me up, Gmail Gmail now lets you receive attachments up to 50MB in size. That's double the previous 25MB limit. Oddly, 25MB is still the maximum file size permitted for outbound attachments. Tab-less
Gmail bumps up its data storage Read More »
Facebook is testing that long awaited tool of expression: the Dislike Button. Thumbs down Facebook is trialling a 'thumbs down' icon in Messenger, that can be activated during chats. During a conversation, simply tap the emoji button and an inverted yellow thumb can be employed to display your disdain. Chatterbox At the moment the feature
Facebook tests Dislike Button Read More »
Pinterest has finally launched their most popular advertising format in Australia and New Zealand- Promoted Pins. Pins are available for self-serve directly on the Pinterest ad website. What are Promoted Pins? Pinterest claims that Promoted Pins have a higher chance of users saving it to their boards of wish lists, inspirations and interests, just like
Promoted Pins finally land in Australia and NZ Read More »
Google has released a set of new guidelines that outlines which organisations can be featured on Google My Business. Here's what you need to know. Keep it real First off, virtual offices are out. Only businesses with a physical location can be featured, and they must make in-person contact with customers during its stated hours. Ineligible
Google update bad news for Virtual Offices Read More »
Facebook looks to enter the travel market with the launch of City Guides. Have Facebook, Will Travel At this point, we shouldn’t be surprised. Facebook has demonstrated a consistent desire to make itself integral to virtually all aspects of daily life. Their latest addition takes them into one of the few territories they’d yet to
Facebook wants to help you plan your trips Read More »
Last year Google made two surprising physical product launches. Google Home, the voice driven home assistant, and Google Pixel, the iPhone beating fully integrated Google-from-the-ground-up phone. Smart tech Both devices have very different functions, but there is one common feature which PPC advertisers should be paying attention to: Google Assistant. Both the Google
Two unexpected Google Product Launches Read More »
While 2016 was the year Snapchat moved from sparkly new thing to serious social contender, some reports are casting doubt on the platform's longevity. Oh Snap The survey from Fluent asked 3000 US adults their thoughts on the upstart platform. Opinion was evenly split on Snapchat's long term appeal: 48% consider the platform a fad, 52%
Snapchat Study: Just a fad? Read More »
A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The study from Mavrck, which analysed 25 million Facebook posts, reveals there was close to a 30% decrease in posts per user last year. Conversely, engagement per post increased by 26% over the same period. In
Facebook study: Personal updates decline as Engagement rises Read More »
A new Chrome security update gives Mac users better protection when they go online. Poisoned Apple Long gone are the days when Macs were a malware-free zone. Over recent years, Macs have been increasingly targeted with OS X/macOS-specific forms of online nastiness. To help make the online experience safer for Mac users, Google Safe Browsing
Google beefs up Chrome security for Macs Read More »