[SMK] AI & Digital Marketing Capability Transformation
While 2016 was the year Snapchat moved from sparkly new thing to serious social contender, some reports are casting doubt on the platform's longevity. Oh Snap The survey from Fluent asked 3000 US adults their thoughts on the upstart platform. Opinion was evenly split on Snapchat's long term appeal: 48% consider the platform a fad, 52% […]
Snapchat Study: Just a fad? Read More »
A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The study from Mavrck, which analysed 25 million Facebook posts, reveals there was close to a 30% decrease in posts per user last year. Conversely, engagement per post increased by 26% over the same period. In
Facebook study: Personal updates decline as Engagement rises Read More »
A new Chrome security update gives Mac users better protection when they go online. Poisoned Apple Long gone are the days when Macs were a malware-free zone. Over recent years, Macs have been increasingly targeted with OS X/macOS-specific forms of online nastiness. To help make the online experience safer for Mac users, Google Safe Browsing
Google beefs up Chrome security for Macs Read More »
New reseach from Seek shows online content is slated to become a $313-billion-dollar industry by 2019, as companies focus on the digital experience over television. Digital overtakes traditional mediums Over the past five years, jobs in marketing communication have risen 5%, with brand management increasing by 13%. Roles in marketing have jumped by 24%. Seek's
Study: Work in Digital Comms on the Rise Read More »
In the latest indication that Google is still committed to letting people direct their own videos with the tilt of their head, they’ve been granted patent for two new wearable tech, camera-based devices. New fashion photography Google's received had two new patent applications approvals—this time, for more wearable tech: a hat and a bracelet. The
Google Hat & Bracelet Camera Combo Read More »
YouTube claims 10 times the number of users as Netflix or Facebook video. Netflix has been touted as a traditional TV network killer. Now, YouTube is entering the fray in a serious way—it’s own pay-TV streaming service. Network partners YouTube streams more than a billion hours of video each day. With that sort of reach,
Prep for YouTube’s Pay-TV Read More »
Dropbox has launched Smart Sync and other updates for business users. Keep in synch Smart Sync lets you view all your files and folders on your desktop, regardless of whether these files are stored in the cloud or locally. Any file can be downloaded with a double click. Dropbox says Smart Sync allows users to access
Martech Mashup: Dropbox Smart Sync Read More »
Google has recently released a laundry list of updates and feature add-ons for Google Analytics. Google Data Studio at zero cost Google Data Studio is removing its five report cap. Users will now be able to share aesthetically pleasing dashboards and reports without limit. Google Tag Manager AMP Containers AMP (Accelerate Mobile Pages) brings sophisticated
Google Analytics rolls out myriad of updates Read More »
In a meeting of worlds (and mediums), Facebook has released its first streaming app for Apple TV. Watch this space The Facebook video app is now available for the fourth generation Apple TV and Samsung Smart TVs. The app recommends content based on the Pages you like, and videos shared by your friends. But the
Facebook moves into the Lounge Room, releases Apple TV app Read More »
Like a mad professor, Facebook has just combined two of its favourite things: 360 video and live streaming. Virtually Live Facebookers can now live stream using a 360 degree camera. Facebook has imaginatively called the new feature Live 360. To go live, begin by setting your post privacy then write a description. Then you’re good to start
Facebook 360 video goes Live Read More »